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Aston Martin has announced its newest product, the DBX, which is the company’s very first SUV. The company has said that since a significant percentage of its customer base has been men, the DBX is designed for women.
UK’s Aston Martin Lagonda Global Holdings PLC, has unveiled its new sports utility vehicle (SUV). Pegged at $192,986 in the U.S., the car is currently turning a few heads not just because it’s a sleek new offering, but also because it’s the first SUV Aston Martin’s ever made since the company was founded about 106 years ago in 1913.
The new Aston Martin DBX is a very roomy and airy offering which is quite notable because Aston Martins have not exactly been known for being very spacious. The car’s very spacious design can easily be tied to the fact that it’s been constructed with a reasonable lengthy wheelbase and front seat adjustments specifically designed to keep the back passengers freed up.
Aston Martin CEO Andy Palmer, has expressed excitement at the groundbreaking offering, promising all prospective owners an amazing experience:
“I can’t emphasize enough how incredibly exciting and significant DBX is for Aston Martin. We have both delivered this model through our expertise, but also by garnering invaluable experience and knowledge from external counsel, including our female advisory board. This is a real landmark for this great British brand and I promise that DBX will reward all who experience it in their everyday lives.”
The company has also said that the car is designed to be a lot more appealing to women and families in general, especially since most of the car maker’s products have so far been appealing mostly to men.
One of the fascinating qualities of the car is the specific attention directed at inside storage space. Not only is it designed in such a way that there is enough legroom for all passengers, but it also boasts of easily utilizable space between the seats in front, allowing families to use this as might be necessary. In addition, while the interior is carefully wrapped in fine leather, it is properly finished with impressive wool trimming, a furnishing that the company probably hopes will appeal to women who not only require space but are also quite interested in comfort.
Aston Martin has also added a few optional accessories that are specifically designed to fit different people’s lifestyles. For example, there is a Pet Pack which will be quite appealing to owners who have pets and might need to move around with them. The Pet Pack comes with a partition, a rear bumper protector and even a washer moveable washer. There is also the Event Pack, which could suit party/event-goers as it contains umbrella storage for weather, tailgate seats, a hamper and also a picnic blanket as well.
The speed packed into the SUV is also a good selling point. The car comes with a turbocharged 4.0-Liter V8 engine, with 542 horsepower capable of going from 0-63mph in about 4.5 seconds and a maximum speed of 181mph. It also has a better fuel efficiency as it boasts of an average of 19.7 mpg of petrol, almost three times less than the new-car-average in the UK, at 51.7mpg.
Also advertised is that the DBX can drive through approximately 20 inches of water. Hence, the car is expected to fit a range of more careful lifestyles as well as those who might need something for more rough terrains.