ICO, Blockchain and Cryptocurrencies: Impact on Different Spheres

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by Julia Beyers · 7 min read
ICO, Blockchain and Cryptocurrencies: Impact on Different Spheres
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Do you think blockchain, crypto, and ICO can reshape the world as we know it today? But how exactly this is going to happen? In this article, you’ll find the answer exploring the leading industries affected by blockchain.

In 2019, it’s difficult to find a person that hasn’t heard about blockchain or, at least, about Bitcoin. Decentralized systems are slowly reshaping our daily life. Even such financial institutions as pension funds start investing in cryptocurrency, while more and more businesses implement blockchain technology to streamline operations. Not to mention thousands of startups that launch their own tokens and get financial support from interested sponsors via ICO rounds.

But what exactly is happening? How can blockchain, crypto, and ICO reshape our good old world of slow bank transactions and ubiquitous governmental control? We will try to answer these questions by exploring the leading industries affected by blockchain today.

Key Definitions: Blockchain, Crypto, ICO

Without a basic knowledge of the concepts, it will be difficult to understand how disruptive these innovations are. Thus, check the following definitions:

  • Blockchain is a decentralized network that is run by multiple computers instead of a single server. It stores and processes data blocks that form a global chain. Information is protected by cryptography, can’t be modified or corrupted. That’s why blockchain enjoys near-perfect security and transparency, while being independent of existing regulators or governments.
  • Cryptocurrency is digital money that powers blockchain. Probably, you’ve heard about Bitcoin or Ethereum – the two largest crypto coins by market cap. As the name implies, cryptocurrencies are protected by cryptography, similarly to other data stored within blockchain. Operations with cryptocurrency can’t be traced by financial organizations, have high speed, and relatively low fees unlike fiat payments.
  • ICO (Initial Coin Offering) is a form of funding, wherein any company can release its native crypto tokens and sell them to investors. Further, the investors can utilize tokens within the parent ecosystem or trade at exchanges. ICOs were extremely popular in 2017-2018, but a lot of fraudulent and scam projects shattered the investors’ confidence in the concept.

Industries Affected by Blockchain/Crypto Boom

As the three mentioned concepts are strongly interrelated, it’s worth reviewing their combined impact on different spheres. The thing is that the combination of three elements can be used in almost any industry. Let’s take a look at the most interesting examples.


Ad platforms based on blockchain get rid of third parties and connect consumers with producers directly. As a result, people receive fewer ads and enjoy better personalization. Furthermore, companies that promote their products/services get higher conversion rates thanks to perfect targeting.

Examples: Basic Attention Token is the most famous example of decentralized advertising service, while there are also several sites that pay users in crypto for watching ads.


For schools and universities, blockchain has several valuable benefits. Firstly, it allows switching to a digital ecosystem that removes the need for paperwork. Moreover, the inability to falsify records is wonderful for verifying degrees and credits. Finally, it should be easier and faster to pay fees in crypto as well as keep educational data in immutable blockchain storages.

Examples: The University of Nicosia issues blockchain-based certificates, accepts fees in BTC, and hosts crypto-related courses. MIT has also launched Blockcerts – the open platform for registering and verifying certificates via blockchain.


Obviously, financial services are the ideal sphere for decentralized projects. Bitcoin, the first blockchain-based initiative, is focused on simple and cheap cross-border payments. A lot of other cryptocurrencies also aim at more efficient transactions. Among the benefits, there are full transparency, high security, reduced costs, and anonymity.

Examples: Bitcoin still leads the race for decentralized payment systems despite its high price. While other currencies such as XRP and XLM try to develop faster, cheaper, and more scalable systems, either in partnership with banks or independently.


Thanks to the immutability of records, voting systems based on blockchain are trustless and secure as nobody can duplicate or falsify votes. Furthermore, the public sector can benefit from decentralized digital identification and transparent databases for keeping public records.

Examples: Switzerland was the first country to hold successful blockchain-based municipal voting. Estonia also implements various decentralized initiatives in the public sector. Dubai tries to build the first smart city and uses blockchain for this, too.


Medical records contain a lot of sensitive information so hackers realize the benefits they can get from stealing them. Thanks to blockchain, doctors and patients can access protected storages that keep patients’ e-records safe. Payments and insurance compensations become simpler and faster with crypto, as well.

Examples: startups like MedRec and Tierion offer decentralized encrypted storages for medical records. National institutions such as Taipei Medical University Hospital deliver health data to physicians and their patients.


Likewise, insurance companies deal with personal data of clients and ensure that their money is safe. That’s why tamper-proof and transparent systems are necessary for underwriters. For example, they can use smart contracts to automate interaction between insurance providers and policyholders. Plus, blockchain platforms remove the need for middlemen.

Examples: IBM partner SURETY.AI focuses on micro insurance for the unbanked. Another example is RYSKEX whih works in the B2B market and uses smart contracts to automate claim payments.VouchForMe creates a peer-to-peer insurance market where individuals can interact with guarantors directly.

Real Estate

This business involves numerous intermediaries which results in lengthy deal closing. Decentralized platforms can save tons of money and time for all parties. With perfect transparency, reduced human error, verified sellers/buyers, and digital interactions, real estate services can become more affordable and automated.

Example: Sweden tests blockchain tech to simplify property-related operations. Other famous initiatives include Ubitquity that is based on the SaaS decentralized platform and designed for real-estate companies.

Supply Chain

The supply chain services are transformed by decentralized systems greatly. For instance, there are blockchain-based tools used for verifying the identity of goods, fleet tracking, and analyzing customers’ behavior. These initiatives help to get rid of data redundancy and red tape as it becomes possible to track everything automatically within blockchain.

Example: Provenance aims at transparent real-time tracking with exact details on each product visible for consumers. WAVE simplifies document checking and ensures that supply chain participants are reliable and legit.

Experts’ Predictions for 2019

In conclusion, let’s review the opinions of industry professionals related to blockchain and cryptocurrencies.

Generally, most experts are positive about the future of cryptocurrencies.Tim Draper, a venture capitalist, thinks that Bitcoin will hit $250,000 by 2022, while Ella Zhang from Binance Labs focuses on practical adoption and expects many new intriguing crypto projects to emerge. The founder of Theta Labs, Mitch Liu, even states that we will see the world’s first national crypto backed by fiat soon.

When it comes to blockchain, experts think that it’s time for real business.Justin Sun from TRON believes that there will be many new businesses utilizing different blockchain models. Maltese Minister Silvio Schembri announces that the licenses will be issued to companies implementing blockchain tech in the public sector. Finally, Fabian Vogelsteller, a co-author of the ERC-20 standard, thinks that ICO will still be a great funding mechanism but it has to regain the trust of users.

As for now, however, nobody can predict how exactly blockchain and crypto will be used in a year or two, but there are a lot of brand new projects popping up in various industries. The one thing is true: if you are keen on innovations, consider implementing blockchain-based features in your business right now!

Altcoin News, Binance News, Bitcoin News, Blockchain News, Cryptocurrency news
Andy Watson
Author: Julia Beyers

Acquiring a wealth of experience in writing articles on trends and prospects for the development of the game industry in the world Julia Beyers has found herself as a Freelance Journalist. Julia is writing about blockchain, new crypto trends, and their importance for various industries.

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