By
Andy Watson
April 26th, 2024
With the NFTs, fans would unlock access to Knights game tickets, autographed memorabilia from the team’s top players, and other VIP moments including a chance to take photographs on the ice or join press conferences.
Vegas Golden Knights has announced a partnership with Theta Labs, a world leader in Web 3.0 video, AI, and entertainment technology. According to the announcement, the collaboration is focused on introducing a new NFT-based experience to its fans.
This means that fans of the popular National Hockey League (NHL) team may soon be using non-fungible tokens to interact with their favorite team.
The Golden Knights are excited to partner with @Theta_Network! #VegasBorn https://t.co/pnwhcEkUPH
— Vegas Golden Knights (@GoldenKnights) January 16, 2024
Speaking about the partnership, Theta Labs CEO and co-founder Mitch Liu noted that it is only appropriate seeing as the sporting world, including that of ice hockey, has been rapidly evolving.
While many similar partnerships may have happened in the past, Liu assures that there’s more to Theta’s collaboration with The Vegas Golden Knights. He says that the goal extends far beyond just the fan engagement. Part of the statement reads:
“This strategy is transforming the very essence of fan interaction, paving new paths for monetization, and reshaping the global sports landscape.”
Vegas Golden Knights to Launch NFT Series
According to the press release, the Vegas Golden Knights will launch a series of NFTs on the ThetaDrop NFT marketplace. Fans may claim exclusive NFTs in-person or online on selected home match days and at no cost, the release says.
With the NFTs, fans would unlock access to Knights game tickets, autographed memorabilia from the team’s top players, and other VIP moments including a chance to take photographs on the ice or join press conferences.
The press release also noted that there is a rare NFT in the series that unlocks access to a specific opportunity. Access to this NFT would give about 75 lucky fans a chance to be in a private viewing lounge on the Las Vegas Strip.
Theta Aims for Mass Appeal
While the Golden Knights are guaranteed to enjoy a wider reach now, Theta also stands to gain immensely from the new partnership.
The NHL is averagely popular in the US and Canada, and targeting The Golden Knights which just emerged as NHL Champions last year might be a strategic move. The collaboration may just expose Theta to new sports teams, leagues, and federations, causing it to explode massively.
Theta is currently on the list of the top 75 crypto projects. It has been embarking on various strategic partnerships including with Samsung, Fuse Media, and Google Cloud.
As of publication, the THETA token is up 4.11% in the last 24 hours, considerably outperforming the average crypto market, which is up 1.5% over the same period. It has a market cap of $1.06 billion, making it the 65th largest cryptocurrency by market cap. That is according to CoinMarketCap data.