Buying.com is a company that aims to reshape the landscape of e-commerce the same way the last generation of companies did. We believe that there are new business models, new ways of distribution, more effective methods of leveraging purchasing power, and efficiencies in logistics and backoffice operations that can help power the next wave of e-commerce. E-commerce, in its current form, involves many moving parts including
storefront creation, backoffice operations, purchasing, fulfillment, distribution and more. This begs the question—is there a more vertically integrated, efficient solution that improve the economics of e-commerce. The answer is a vociferous—YES.

Our value proposition is:

MicroDistribution: Microdistribution channels powered by decentralized networks and distributed ledgers. Purchasing Power: Harness the advantage of wholesale pricing by offering Direct to Consumer pricing by peer to peer networks. Storefront Creation: Provide a first of its kind e-commerce platform that enables e-tailers to plug seamlessly into the decentralized network. Fragmentation: Enable smaller retailers who do not have the access to a vertically integrated services to pose a serious threat to larger retailers such as Amazon and Walmart by offering fully integrated backoffice operations coupled with our decentralized networks, microdistribution and peer to peer networks.

We are changing the rules of the game. This is the new era of Decentralized E-Commerce.

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STO’S Details

  • Pre-STO Opening Date:

    Mon, Oct 1st, 2018 12:00 AM (UTC)

  • Pre-STO Closing Date:

    Fri, Nov 30th, 2018 12:00 AM (UTC)

  • STO Opening Date:

    Sat, Dec 1st, 2018 12:00 AM (UTC)

  • STO Closing Date:

    Thu, Jan 30th, 2020 12:00 AM (UTC)

  • Symbol:


  • Blockchain Type:


  • Token Type:


  • Finance Information
  • Accepted Currencies:

    ETH, BTC

  • Tokens for Sale:

    500 000 000

  • Initial Token Price:

    1 BUY = 0.12 USD

  • Hard Cap:

    34 000 000 USD

  • Country of Incorporation:


  • Whitelist:


  • Know Your Customer (KYC):


  • Anti-Money Laundering (AML):

    Not Required


  • Hung Chih (Jason Hung)

    Hung Chih (Jason Hung)

    Senior Advisor, TimeBox Cofounder

  • Josh Lamont

    Josh Lamont

    Senior Advisor, CEO JRL Strategies

  • Kris Jones

    Kris Jones

    Senior Advisor, Founder Of Pepperjam Sold To Ebay

  • Vince Tullo

    Vince Tullo

    Senior Advisor

  • Chris Nash

    Chris Nash

    Technical Advisor


  • Raghuram Balasubramanian (Raghu Bala)

    Raghuram Balasubramanian (Raghu Bala)

    CEO Buying.com

  • Joshua Jahani

    Joshua Jahani

    Chief Strategy Officer Buying.com - Cornell, Former Deloitte

  • Jean Gabriel

    Jean Gabriel

    Founder Buying.com

  • Joseph Riviello

    Joseph Riviello

    Chief Operating Officer Buying.com

  • Wenji (Liz) Li

    Wenji (Liz) Li

    Research Analyst Buying.com

  • Marcel Van Eeden

    Marcel Van Eeden

    CCO Chief Commercial Officer Buying.com - Former Deloitte

  • Michael Szymanski

    Michael Szymanski

    CDO Chief Development Officer Buying.com - Former Deloitte

  • Bill McIntosh

    Bill McIntosh

    CMO Buying.com - Former AOL

  • Mayur Moudhgalya

    Mayur Moudhgalya

    CTO Buying.com - IBC

  • Tittu Varghese

    Tittu Varghese

    Blockchain Architect

  • Phuong Do

    Phuong Do

    Blockchain Architect

  • Amir Vahid

    Amir Vahid

    Principal Data Sci-

Initial Offering News