
Mattel Unveils NFT Marketplace Built on Flow Blockchain, MAT Shares Up 2.2%
Mattel NFT marketplace is slated to have high trading volume from play-to-earn GameFi enthusiasts seeking content for their metaverse projects.
Mattel NFT marketplace is slated to have high trading volume from play-to-earn GameFi enthusiasts seeking content for their metaverse projects.
The unveiling of the Cryptoys is not the first time Mattel will be exploring the NFT industry. The toymaker auctioned three exclusive NFTs in January.
As Mattel’s net sales increased in Q1, the company has expanded its outlook for the rest of the year.
Mattel revealed that its focus this year is its transformation efforts, adding up to its success of reaching consumers on multiple platforms including its new direct-to-consumer offerings.