Warner Bros Discovery and Paramount Global Reportedly in Early Merger Talks, WBD and PARA Shares Down
The media shake-up has intensified amid changing advertising trends fueled by the rise of X platform backed by tech billionaire Elon Musk.
Paramount CEO Lowers Forecast for Q4 Ad Revenue, PARA Stock Slides 7%
The overall slowdown in the ad industry is hurting Paramount’s profits to a considerable extent. The company also plans to bring together the streaming infrastructure for Paramount+ and Showtime.