
Warner Bros Discovery and Paramount Global Reportedly in Early Merger Talks, WBD and PARA Shares Down
The media shake-up has intensified amid changing advertising trends fueled by the rise of X platform backed by tech billionaire Elon Musk.
The media shake-up has intensified amid changing advertising trends fueled by the rise of X platform backed by tech billionaire Elon Musk.
Paramount announced a merger with its premium TV network Showtime on June 27th to become more profitable.
Netflix shares dropped 5% after the company announced it is slashing prices in Asia, the Americas, and the Middle East.
The overall slowdown in the ad industry is hurting Paramount’s profits to a considerable extent. The company also plans to bring together the streaming infrastructure for Paramount+ and Showtime.