Amazon Rolls Out AI Service Bedrock

Amazon Rolls Out AI Service Bedrock

UTC by Ibukun Ogundare · 3 min read
Amazon Rolls Out AI Service Bedrock
Photo: Shutterstock

Amazon Bedrock has multiple use cases, including Text Generation and Chatbots.

The burgeoning AI space has welcomed an addition as Amazon launches Bedrock to take on Google and OpenAI. With Bedrock, Amazon Web Services (AWS) users will be able to build out generative AI from foundation models (FMs). ChatGPT is an example of a generative AI model that came with full force and got the world’s attention. Just as OpenAI caused a stir, Amazon is ready to cause a quake with Bedrock.

Amazon Announces Bedrock

Amazon Bedrock is referred to as the easiest method for developers to build and generate AI applications with FMs. AWS highlighted major features of Bedrock, including allowing users to privately customize FMs with their organization’s data. Also, it enhances and speeds up the development of AI applications. The tool uses FMs via an API to fulfill this function. Another distinct feature of Bedrock is that it helps users build out generative models from AI21 Labs, Stability AI, Anthropic, and Amazon. Finally, users can “use AWS tools and capabilities that you are familiar with to deploy scalable, reliable, and secure generative Ai applications.”

“With Bedrock’s serverless experience, you can get started quickly, privately customize FMs with your own data, and easily integrate and deploy them into your applications using the AWS tools and capabilities you are familiar with (including integrations with Amazon SageMaker ML features like Experiments to test different models and Pipelines to manage your FMs at scale) without having to manage any infrastructure.”

Amazon Bedrock has multiple use cases, including Text Generation and Chatbots. The new technology can create new and original content like essays, short stories, and co. It can also develop virtual assistants and chatbots by building conversational interfaces. The Search feature finds and synthesizes information to provide answers to questions. With Text Summarization, users will get a summary of texts like blog posts, documents, books, articles, and so on. This will help them get a brief of texts without reading the full content. According to Amazon, Bedrock can also generate realistic and artistic images of subjects, environments, and scenes from language prompts. Finally, the tool can “help customers find what they’re looking for with more relevant and contextual product recommendations than word matching.

Currently, Bedrock is in limited preview, and customers like Coda showed excitement over the development. Shishir Mehrotra, Coda’s CEO and Co-founder, said:

“As a longtime happy AWS customer, we’re excited about how Amazon Bedrock can bring quality, scalability, and performance to Coda AI. Since all our data is already on AWS, we are able to quickly incorporate generative AI using Bedrock, with all the security and privacy we need to protect our data built-in. With over tens of thousands of teams running on Coda, including large teams like Uber, the New York Times, and Squares, reliability and scalability are really important.”

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