Being a successful graduate of Belarusian State Economic University (BSEU), Maria has acquired competencies in economic and social studies. Given Maria’s previous research working experience, and desire to explore what's really shaping the future, the main research focus is placed on FinTech and Blockchain Technology.
Two recent market reports on the augmented virtual reality (AVR) space have depicted very different realities for the near-term prospects of deploying AVR in our daily and work lives.
All enterprises are working on augmented virtual reality, but according to a recent Gartner report, it won’t be ready for ‘prime time’ for a few more years. Yet another report states the number of virtual reality headsets flying off store shelves has surpassed a million per month and is rapidly growing. Among the virtual experiencers is the majority of mobile device users who will use virtual reality this year. Whose vision of augmented virtual reality is right?
How you see the world this year may depend on which technology platform you use—a legacy enterprise management system or the Blockchain. Consumers, who will spend over a billion dollars on virtual reality glasses this year are likely to be platform agnostic. Blockchain platforms are leapfrogging legacy systems and launching virtual worlds today. Immersed shoppers are already changing their buying behaviors making their purchases in an immersive world.
Control Digital Advertising Space Like a Game Environment
One such world is the Digital Land, a virtual reality world mirroring the real world, where anyone with the currency of this virtual economy (called the Arcona token) can buy, sell and rent outdoor real estate. Arcona solves a major cost challenge for advertisers—the competition for limited space in the real world.
In the Arcona ecosystem, physical and virtual worlds converge into a single information environment. “Within this mixed reality everything is possible…limited only by your imagination. In this digital, universal space everyone can interact with digital objects without leaving the real world,” explains Arcona founder and CEO Dan Girdea.
Your digital projects can be deployed anywhere in the world with a few mouse clicks. If you fancy opening a business providing a virtual reality tour of the Egyptian pyramids, the Giza Necropolis space outside Cairo, Egypt is still available for sale. If you want to advertise luxury goods to Dubai’s wealthy shoppers, though, you may have to rent virtual space from new landowners. Since the start of Arcona’s initial coin offering, investors have bought Dubai land worth 3244 ETH for development purposes. One ethereum token (ETH) equals one USD in this virtual real estate world.
An attractive feature for digital advertisers, says Girdea, is that virtual space provides a controllable and adaptable marketing environment not possible in the real world. “We will give you the development tools to access virtual reality and change anything around you. If you want to put an object in the center of a city, you can do it, but the two appear in the real world.” In the Digital Land, buildings, billboards, bridges, signs, scaffoldings and poles are available advertising spaces in the most sought-after advertising markets in the world.
Back to our market viability question, will shoppers visit the Digital Land? The reality is, where virtual reality is offered, current consumer demand is high. Close to 200 million active daily users use Snapchat’s virtual reality lenses. The popular social media site has recently added virtual reality game filters.
Virtual reality applications have quickly evolved beyond a gaming or immersive chat experience. BMW, McDonald’s, Target, Pepsi and Quaker Oats are among the major brands using Snapchat’s geofilter to entice ad weary millennials to experience their products. With viable Blockchain and other technology platforms before them and virtual worlds waiting to do business, few advertisers will wait two or three years, as some reports estimate, for a different infrastructure buildout to use virtual reality platforms.
Prime Digital Advertising Real Estate for Small Budgets
The big brand dominance of the virtual reality advertising space is not coincidental. Developing virtual reality assets is expensive, requiring 3D artists, programmers, and computer vision specialists, not to mention the high cost of placing your 3D assets in the virtual world. Returning to our Snapchat example, the big brands are paying between $250,000–$750,000 for a branded geofilter–a digital sticker that can be placed anywhere in the world based on a smartphone’s geolocation.
Whether you enter the virtual reality world today on Arcona or other technology platforms, or wait for other infrastructure to be developed, a significant cost going forward will be integration of AVR technology, content, and tools, especially during the early development stages. “Arcona takes care of the technology integration issues, providing users of its ecosystem with single simultaneous use of AVR devices and cross-platform solutions,” says Girdea. The platform also facilitates AR/VR asset development and promotional activities.
As major industries continue their migration to augmented and mixed virtual reality worlds, virtual land will quickly populate. On the Arcona augmented virtual reality ecosystem, real estate developer potentates can start buying land at today’s entry prices and sell or rent space as this virtual world becomes more populated through virtual reality view-ware. Sales of lower cost virtual reality headgear are expected to grow at a compound annual growth rate of more than 50 percent, reaching 100 million annual headset sales within five years.
Arcona Token Sale
It’s a big planet, and Arcona’s augmented virtual reality advertising platform has covered it. Project’s ICO is currently live, running from April 15 to May 15. The ecosystem is hard capped at $25 million, while the total Arcona tokens distributed makes 135 000 000 (1 Arcona token = 0.0025 ETH). Those interested have the possibility to use both ETH and BTC to contribute to the project and receive 2% bonus at the currents stage.