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After finishing 4th in the UEFA’s Club Coefficients rankings for 2019, the La Liga leaders cheered its fans by joining Socios, voting platform to connect with fans. Atlético became the first La Liga team to join Socios.
A sports and blockchain entertainment company Chiliz, announced their intention of going into the partnership with Spanish soccer giant Atletico de Madrid in order to create Fan Tokens, a platform that will give fans special access to team merchandise, information, and experiences.
This represents a huge deal for numerous fans of this team since Atletico de Madrid became one of the first La Liga clubs or Spanish football clubs to join “Socios” – the voting platform used for clubs in order to connect and interact with fans.
The football club is now at the 4th place in the UEFA’s Club Coefficients ranking for this year, and will join other football teams as are Juventus and West Ham United on the Socios.com fan platform.
The creators said that the Atlético de Madrid Fan Token will be priced at €2 and will be available exclusively through Socios.com in Autumn 2019 for the 19/20 season.
Fan Tokens can also be hunted for free through the app’s augmented-reality geo-location feature Token Hunt.
As per creators, Atlético de Madrid Fan Token holders will enjoy exclusive rights on the platform, including access to unique and exclusive experiences, promotions, draws, and polls. Fans will also be able to get merchandise using the tokens and exchange tokens with each other using the app.
Atlético de Madrid is just one of the many football clubs that took to the blockchain in the past two years. Top French league team, Paris Saint-Germain, issued its own cryptocurrency on Socios in 2018 and the platform plans on adding more clubs.
Alexandre Dreyfus, CEO, and founder last year said:
“Our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.”
Except for Chiliz, Socios.com platform is also backed by Binance DEX where tokens will also be available.
Using these tokens, fans will be able to engage in different polls along with earning rewards from them. This news was shared by Chiliz’ Chief Marketing and Communications officer, @emmalucas22, over Twitter who said:
Happy to add our first Spanish / La Liga club to the @Chiliz & @socios family. Welcome @Atleti @atletienglish 🌶️⚽️https://t.co/PGvBBmzMcP pic.twitter.com/YsfTSs6tZw
— Emma Diskin (@emmadiskin22) September 6, 2019
Malta-based Socios say they want to give fans a real say in how their club is run using a Blockchain-powered token system. They explained their system can give fans the ability to vote on various aspects of a clubs governance, such as who they play in friendlies and which players they should look to sign.
The hope is that this will increase fan engagement and revenues with the ability to offer exclusive experiences, rewards, and discounts. Not only that, but it will also allow fans further afield to feel as though they are a part of the club, even if they can’t physically attend matches.