Sports clubs do not want to stay aside of the innovative world of technologies and are seeking for ways to offer their fans new opportunities. As it has become known, one of the most popular soccer clubs in the world, Juventus, has signed a multi-year strategic partnership with a blockchain and crypto platform called Socios.com. In the framework of this partnership, Italy’s Juventus Football Club will offer its fans a possibility to use the Juventus Official Fan token.
Juventus football club has nearly 340 million supporters in different corners of the world boasting a 60 million social media fanbase. Using the Fan Token, which will be traded on the Socios platform against its native $CHZ token, Juventus fans will be able to take part in a mobile voting and polling platform. Moreover, the tokens will be a special form of rewards. They will be used in case of discounts on merchandise, TV subscriptions, etc.
However, to purchase the tokens, fans need to wait till the beginning of 2019. Though there is no any precise information on the way of organization of the Fan Token Offering, it is believed that it will be conducted via an ICO.
Commenting this new initiative of the club, Giorgio Ricci, Co-Chief Revenue Officer, Head of Global Partnerships and Corporate Revenues of Juventus, stated:
“Juventus is glad to welcome Socios.com to our partners. At the Club we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe that we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favourite club.”
Alexandre Dreyfus, CEO & Founder of Socios.com, also expressed his excitement about the decision of Juventus to join Socios blockchain platform:
“As one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with Socios.com, and to seek the rewards that our innovative blockchain technology has to offer.”
Dreyfus also noted that his team has a long-term aim to welcome on their platform over 50 football clubs from all over the world and to bring more than $300 million into the sports economy in the upcoming years. Having started with some of the most prominent names in football, the platform hopes to create the largest football community in the world and to launch a blockchain-based marketplace for football fans which will also contribute to the mass adoption of cryptos.
Nevertheless, Juventus is not a pioneer in this aspect. Just a few weeks ago, CoinSpeaker reported about a similar initiative of Paris Saint-Germain (PSG). This French top-league professional football club announced its partnership with tokenization platform Socios.com, as it is also going to launch its own token ecosystem with a view to offer football fans a chance to get engaged into the crypto world.