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David Beckham Becomes New Global Ambassador for DigitalBits Blockchain

UTC by Darya Rudz · 3 min read
David Beckham Becomes New Global Ambassador for DigitalBits Blockchain
Photo: David Beckham / Facebook

DigitalBits Blockchain expects Beckham to add to the driving force of connecting fans in an innovative way. Within this collaboration, David Beckham will release a series of non-fungible tokens (NFTs) and other blockchain-based digital assets.

Soccer star David Beckham has been chosen as a global brand ambassador for DigitalBits Blockchain, an easy-to-use open-source blockchain used to power digital assets. According to DigitalBits Blockchain, being the world’s most successful athlete-turned-businessmen, David Beckham will “help to communicate the transformative power of the DigitalBits blockchain to consumers, brands, and other organizations worldwide.”

DigitalBits Blockchain founder Al Burgio stated:

“I am delighted to welcome David Beckham as a DigitalBits Global Brand Ambassador. I’m looking forward to working with Beckham to bring the transformative power of Blockchain technology to mainstream audiences and help people around the world understand the true potential.”

David Beckham and DigitalBits

As per the press release, DigitalBits Blockchain sees the European soccer legend as a strong social media influencer. Notably, Beckham has more than 138 million followers globally, with his annual impressions surpassing 9 billion across Instagram, Facebook, as well as Chinese platforms Weibo and Douyin.

DigitalBits Blockchain expects Beckham to add to the driving force of connecting fans in an innovative way. Within this collaboration, David Beckham will release a series of non-fungible tokens (NFTs) and other blockchain-based digital assets. They will be exclusively minted on the eco-friendly DigitalBits blockchain.

After retiring from football, David Beckham has established himself as a successful businessman, entrepreneur, and philanthropist. He is working strategically and successfully with many of the world’s leading brands including Adidas AG (ETR: ADS), Diageo Plc (NYSE: DEO), and Electronic Arts (EA). Becoming a global brand ambassador for DigitalBits Blockchain will be the first time he has ever been involved in metaverse and NFTs.

Blockchain Companies with Sports Ambassadors

The adoption of sports into cryptocurrencies has been hailed as a win-win situation for both industries and has seen growing acceptance among sports enthusiasts. As such, many sports stars are endorsing crypto companies and exchanges, becoming their ambassadors. Let us have a look at some of these ambassadors.

  • Lisa Leslie and LootMogul. Lisa Leslie, a three-time WNBA MVP and the current head coach of the Triplets men’s Big3 basketball team, is now a partner and a brand ambassador for LootMogul, a multiverse blockchain gaming platform for sports influencers and fans to engage.
  • Pierre Gasly and Fantom. Formula One driver Pierre Gasly has been the blockchain network’s ambassador since April 2021. With their collaboration, Fantom has made a big name for itself in the international crypto and blockchain market.
  • Kevin Durant and Coinbase. National Basketball Association (NBA) star Kevin Durant entered a promotional deal with top cryptocurrency exchange Coinbase Inc (NYSE: COIN) back in 2021. Through his Thirty Five Ventures (35V) company, Durant is working with Coinbase on various ventures, from NFT drops, storytelling and education on NFTs and the benefits of crypto.
  • Naomi Osaka and FTX. Recently, four-time Grand Slam Singles champion Naomi Osaka became an ambassador for crypto exchange FTX. As part of the deal, Osaka will be displaying the FTX logo during her tournaments and help in content production aimed to inspire and motivate young women to enter the world of crypto.
Blockchain News, Business News, Cryptocurrency news, Editor's Choice, News
Darya Rudz
Author Darya Rudz

Darya is a crypto enthusiast who strongly believes in the future of blockchain. Being a hospitality professional, she is interested in finding the ways blockchain can change different industries and bring our life to a different level.

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