Cappasity, a company in delivering an in-store browsing experience to online retail through interactive 3D images, announced today it is developing an AR/VR blockchain ecosystem designed to enable fast and easy AR/VR/3D content creation.
‘All the community actors should be economically motivated, and all economic actions are to be transparent and documented. Incentives should be structured within the community in such a way that content makers are fairly rewarded, copyrights of traded content are protected and high-quality content is promoted.
We envision a solution that naturally meets the above conditions and embraces a content-centric ecosystem view. The solution is to be based on the principles of a decentralized economy and will implement blockchain technology, which is able to address the fundamental copyright challenge.’ said Kosta Popov, Cappasity founder and CEO
The platform allows 3D content creators and distributors to monetize and share the fruits of their creativity via a tokenized ecosystem. The solution comes with a comprehensive array of features, including:
- SDK and plugins to produce high quality AR/VR and 3D content;
- Tools to enable embedding 3D content into web stores and mobile apps;
- Powerful Cappasity AI analytics to handle customer interactions with 3D, creating a heatmap for each digitized product;
- Compatibility with AR/VR devices.
“Top luxury retailers who have implemented our 3D imaging integrations are showing conversion increases of as much as 30-40%,” said Kosta Popov. “We are excited to bring innovative content creators the opportunity to participate in the AR/VR content revolution with the utility ARToken (ART) to power the whole ecosystem.”
3D content is becoming a critical component in multiple verticals including gaming, entertainment, retail, art, education, and health. Cappasity will leverage the blockchain to become the global 3D/AR/VR content exchange ecosystem for the users, developers and businesses who will benefit from 3D image creation, embedding and trading. Cappasity ARTs can be earned by creating and sharing 3D/AR/VR content, and be used to buy or rent it.
The platform will be powered by ARToken (ART), a virtual currency for trading the content inside the ecosystem. The ARToken crowdsale will begin at the 27th of September and will last for 4 weeks. Cappasity platform, a beta-version of which was released in January 2017, plans to attract a total of $50m. Total investment in the company from VC funds and angel investors so far amounted to $1.8m.
70 percent of ARTokens will be distributed between crowdsale participants, with the remaining ARTs will be allocated to founders’ long-term endowment and early contributors.
To favor the AR/VR/3D community, two endowment entities are established: The AR/VR Innovation Fund and Reward Fund. Upon a successful token sale 20% of raised funds will be dedicated to the former and 10% will be allocated to the latter.
The first one is going to incentivize the developers of the best AR/VR/3D applications submitted to the Ecosystem to further release more high-quality products.
Within five years of the Cappasity Ecosystem launch, the ARToken remuneration is to be paid to developers. No binding terms are foreseen: developers will own their IP and will be free to publish or commercialize the apps and tools as they wish. The grant sizes and number of winners will depend on the remaining funds, nominee enrollment will be open all year round with no deadlines set.
The most active content creators and contributors will be rewarded systematically within the period of 200 weeks. After the official Ecosystem launch, the fund will be spent on weekly challenges in such a way that 0.2% of token sale revenue will be distributed each week as a reward fund. It will sponsor such competitions as a sculpting challenge, landscape parts, and best tutorial.
Stimulating prizes and rewards ares to be paid in ARTs. Awardees may spend these utility tokens on AR/VR/3D content and services listed on the marketplace. Moreover, these incentive measures will engage new Ecosystem participants and foster increasing ARToken turnover.
Cappasity brings an in-store browsing experience to online retail through interactive 3D images. It takes only 2 minutes to create a single 3D with a standard photo equipment. Cappasity users see higher conversion rates, less returns, and less customer inquiries when their products have interactive 3D images.