Startup Friendz Turns to Blockchain Tech to Make Marketing More Efficient

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by Maria Konash · 3 min read
Startup Friendz Turns to Blockchain Tech to Make Marketing More Efficient
Photo: Friendz / Twitter

Friendz, a fast-growing company, which works to connect brands with their target audience, has introduced a new digital marketing scenario, based on blockchain tech.

We live in a dynamic world, which is continuously shaken up with new technologies. Digital currencies today are in the midst of an epic explosion, and ICOs have become the most popular way to raise funds to live up business ideas. Friendz, a company already working in the field of digital marketing, rightly discovered the potential of digital currencies and decided to invest time and efforts in launch of its own ICO.

Unlike the majority of other companies launching an ICO, Friendz has made its appearance on the crypto stage as an already well-established company: a 2-year established business, € 1.2 mln in revenues, 35 people in team and 4 offices based in Italy, Switzerland and Spain. Moreover, in the last two years, the Friendz app has been running with more than 3 mln pictures uploaded by a community of 200.000 users including 200 international clients.

The company’s exponentially fast growth justifies Friendz’ desire for global expansion, which will grant access to larger communities of users, enabling it provide a wider range of services to international clients.

What is Friendz?

Currently, Friendz provides top quality services in the field of digital marketing. They guide people’s creativity developing working advertising message in order to create a high engagement rate for brands’ communication projects. In exchange for their cooperation in content creation and validation, all those involved are compensated in Friendz Coins.

By using blockchain technology and adopting the Friendz Coin, the team hopes to introduce new standard currency for buying digital services and activating communities of engaged users all around the world.

All in all, the experience Friendz has gained in the digital marketing field combined with the disruptive team spirit  and blockchain tech makes the company something to keep an eye on in the crypto world.

Why Blockchain?

While Friendz is already up and running, its business model would benefit greatly from blockchain technology, which would render the picture validation and reward distribution processes automatically. For instance, distributed ledger technology will give advertisers the ability to track ad campaigns from start to finish, while awaking more users’ engagement in Friendz community, where they can earn rewards.

Simply put, trust between the users and the companies will be enhanced with a parallel increase in the products and services offered. Friendz community will also become larger and more multinational. The Friendz Coins (FDZ), to be used to reward users, are ERC 20 utility tokens based on the Ethereum blockchain.

What’s Next?

According to the project’s whitepaper, the contributions collected during the ICO event will be spent to internationalize the business. Friendz’ goal is to  plant flags all over the world starting with the most relevant markets in Europe, and continuing until they reach Asia and the US by the end of 2020.

“Following the downturn of traditional advertising tools, companies oriented their marketing activities to Influencer marketing, a form of marketing based on the influence that famous people have on their network, sometimes made up of millions of followers,” says one of Friendz’ founders Alessandro Cadoni. “The objective of the companies  is  to  reach targeted  people  that are interested  in  what  the  influencer  they  follow  shows, rather  than  targeting the market as a whole”.

Friendz ICO started on March, 1, and is live now. It will run till March, 21 or until the hard cap, which makes 750,000,000 FDZ (1 FDZ = 0.067 USD), is reached. The total supply is 1.5 billion and no new tokens will be created, tokens unsold will be burnt. During the ICO event, 50% of all Friendz Coins available will be offered with the minimum transaction constituting 0.1 ETH.

Blockchain News, News, Token Sales
Maria Konash
Editor-in-Chief Maria Konash

Being a successful graduate of Belarusian State Economic University (BSEU), Maria has acquired competencies in economic and social studies. Given Maria’s previous research working experience, and desire to explore what's really shaping the future, the main research focus is placed on FinTech and Blockchain Technology.

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