Disrupting the Art Industry – a New Gamified Metaverse Launches

Metaverse projects are the flavor of the month. Returns and hype surrounding metaverse projects have skyrocketed with projects like Decentraland, Sandbox, and Axie Infinity leading the way.

Although most of these projects enable players to earn while playing, they can only do so in the meta or virtual world. New market player Metabloxz is aiming to change that by disrupting the physical to digital art market. MetaBloxz’s goal is to be the largest gamified art gallery & marketplace In the world. It is initially targeting artists, arthouses, expos, and their visitors.

MetaBloxz CEO Jonny Youssef said:

“Metabloxz is aiming to create a bridge between the physical art world and the metaverse, thus allowing people from around the world to participate and experience art, no matter where it is housed. By taking the physical art world into the metaverse, MetaBloxz gives artists and the art community opportunities to grow their audiences on a global scale and earn revenue virtually even if they are unable to do so physically due to lockdowns, for example.”

The Metabloxz team has already developed a minimum viable product (MVP) and built a unique marketplace for art lovers, artists, and galleries. MetaBloxz’ virtual platform simulates the art exhibition experience in the real world, combined with unique elements that the virtual world enables, including:

• Create any existing physical arthouse or expo virtually
• Create a virtual-only art exhibition owned entirely by the artist where physical art, NFTs, avatars and appearance items can be bought, sold and auctioned
• Group audience interactions and gamification can be embedded into exhibits to enhance audience enjoyment and engagement

Based on Polygon

The MetaBloxz project will based on the Polygon blockchain. “We decided to use Polygon because it solves pain points associated with blockchains, like high gas fees and slow speeds, without sacrificing security.” adds Youssef.

This multi-chain system is akin to others, such as Polkadot, Cosmos, Avalanche, etc., but has at least three major upsides:

• It is able to fully benefit from Ethereum’s network effects
• It is inherently more secure
• It is more open and powerful

Although the vision is an ambitious one and the market which is going to be disrupted is a conservative one, MetaBloxz is taking an MVP-led approach and is being guided by experienced leaders like Jonny Youssef and advised by industry veterans Johan Heijbe, Björn Wetterling, Pär Helgosson, and others.

About MetaBloxz

MetaBloxz enriches traditional art galleries, museums, and expo spaces by creating a bridge between the physical and the virtual world. It aims to be the biggest gamified art gallery and art marketplace in the world.