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Are you curious about the relationship between Lamborghinis and cryptos? Here’s a detailed guide offering you a massive unveiling of what “When Lambo” entails, its origin and how it relates to the crypto industry.
The phrase ‘When Lambo’ began as the ultimate goal of crypto investing, but it didn’t take long to become a meme as well as a symbol of success and wealth in the crypto community. Its meaning can range from a simple joke about overconfidence to a genuine goal, depending on how it is used.
Lamborghini, the famed Italian sports car brand, has long been an ultimate symbol of excessive wealth and luxury. Crypto investors who manage to trade their way up to a ‘Lambo,’ which retails for over $200,000, have officially become a sort of landed gentry in the community. However, the term “When Lambo” is usually used as a joke or an aspirational phrase, not a literal one.
‘When Lambo’ is a term that is mostly unique to crypto communities on Telegram and X. It is one of many common phrases used by influencers and regular investors alongside ‘gm,’ ‘wagmi,’ ‘ngmi,’ and ‘fren.’ Like these other terms, it began as a relatively serious goal and slowly devolved into a meme.
The culture of the crypto community has long revolved around pure positivity and hope, though it is not always genuine. Naturally, many investors and influencers want other users to invest in the coins they already hold to boost their value. ‘When Lambo’ is often used to describe how confident someone is in a given coin or project, implying that it has massive 100x or even 1000x potential.
The phrase is often used cynically as well and is often directed to new investors with a bit too much confidence in their investments. Experienced investors know that only a small handful of crypto traders end up making enough money to buy a Lamborghini and that many newbies have far too much confidence in whichever shitcoins they own.
‘When Lambo’ is also used by long-term investors who criticize those who just want to make a quick buck and don’t understand how most profits are made in the industry. This is often financially motivated as well. Ideally, if everyone held their tokens for a long time without selling, their prices would rise over time.
The popularity of the phrase can be dated back to 2015, when Peter Saddington, the entrepreneur and co-founder of VinWiki, sold 45 Bitcoin (BTC) to buy a new Lamborghini Huracan for $200,000.
Saddington consistently invested a few dollars in Bitcoin over five years. With just a $115 initial investment, he was able to build up enough wealth to afford one of the most sought-after luxury sports cars in the world. We also found that a 4chan user claimed to have bought a Lamborghini Gallardo with 216 BTC in 2014, but we couldn’t confirm the story.
Both stories quickly gained attention on social media platforms like Reddit and became a sort of legend in the community. They proved that you can make real, life-changing money with crypto.
The legend was reinforced at the Cryptocurrency Consensus Investment Conference held in New York in November 2018. The Bitcoin Mercantile Exchange rented three Lamborghinis to park them in front of the conference venue to symbolize the incredible growth and wealth that the industry was generating.
Owning a Lamborghini became a popular status symbol, separating the new class of ultra-rich investors from regular traders. Over time, however, the term ‘When Lambo’ devolved into a joke, making fun of new investors as well as the flashy investors who sold their coins for an incredibly expensive and impractical car.
Many crypto investors have succeeded at turning the once aspirational meme ‘When Lambo’ into a tangible goal. However, most of these investors didn’t directly use their cryptocurrencies to buy their new sports cars.
While it is becoming increasingly common for businesses to start accepting top cryptos like Bitcoin for payments, it has been a rarity for the vast majority of the industry’s history. Investors would simply sell their coins on a popular crypto exchange or peer-to-peer platform and then use fiat currency to buy their Lamborghinis.
The trend of accepting cryptocurrencies was sparked in 2017 by Elon Musk’s Tesla Inc. (NYSE: TSLA), which announced that it would accept Bitcoin as payment for its electric vehicles. This move helped to normalize the idea of paying for goods and services with coins directly. It took a few more years for the trend to really catch steam, but it is becoming increasingly common with many major fintech companies enabling easy crypto payments.
Lamborghini itself still does not directly accept crypto payments. However, many dealerships across the U.S. and Europe are now partnering with third-party fintech firms like BitPay to accept Bitcoin and even Ethereum. These transactions likely incur significant fees that make using your coins impractical, but it is still possible.
Among the list of Lamborghini dealerships that accept cryptocurrencies are O’Gara Lamborghini in California, Lamborghini Paramus in New Jersey, and Automobili Lamborghini Milano in Switzerland. These dealerships recognized that capturing even a small fraction of the massive amount of wealth generated by the crypto industry could be remarkably profitable.
Today, there aren’t any tangible benefits of directly paying for a sports car with crypto, unless the particular dealership offers lower fees than crypto exchanges (which is unlikely). Nevertheless, some investors and influencers do it anyway to signal their success and status in the industry. It’s also likely ideological, supporting the idea that these assets can and should be used for regular purchases.
As cryptocurrency adoption continues to grow, it seems certain that more and more businesses and individuals will likely embrace cryptocurrencies as a form of everyday payment.
‘When Lambo’ is a tangible goal, meme, and cynical criticism wrapped into a single phrase. For some, it’s a difficult but achievable goal in their investment journey. For others, it’s a simple joke that pokes fun at ostentatious crypto influencers.
The ‘When Lambo’ meme also encapsulates the perceived value of patience, perseverance, and long-term investment strategies in the crypto space. While a few investors get extremely lucky and make thousands of dollars in a few minutes with a new meme coin, the vast majority of successful crypto investors simply hold promising coins like BTC and ETH for years. Instead of gambling on the ‘next big coin’ and asking ‘When Lambo’ every other day, they conduct thorough research and make informed decisions to slowly grow their portfolios.
Beyond its financial implications, ‘When Lambo’ and similar common memes build and promote a sense of community among crypto investors. They are a common language and shared goal, uniting individuals who believe in the transformative potential of cryptocurrency technology.
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Ibrahim Ajibade
, 369 postsI’m a research analyst with experience supporting Web3 startups and financial organizations through data-driven insights and strategic analysis. My goal is to help organizations make smarter decisions by bridging the gap between traditional finance and blockchain innovation.
With a background in Economics, I bring a solid understanding of market dynamics, financial systems, and the broader economic forces shaping the crypto industry. I’m currently pursuing a Master’s degree in Blockchain and Distributed Ledger Technologies at the University of Malta, where I’m expanding my expertise in decentralized systems, smart contracts, and real-world blockchain applications.
I’m especially interested in project evaluation, tokenomics, and ecosystem growth strategies, as these are areas where innovation can drive lasting impact. By combining my academic foundation with hands-on experience, I aim to provide meaningful insights that add value to both the financial and blockchain sectors.