The JiojioMe app benefits all parties by allowing the consumers to set their own advertising preferences through their hobbies or interests and indicate their interest in the products being advertised. JiojioMe users can then earn JCASH when they jio (“invite” in Chinese dialect) other users to take advantage of an offer through the app and enjoy any promotional discounts available.
Benefits for Advertisers
Deviating from conventional advertising, advertisers on the JiojioMe app get to tailor their advertisements based on users’ interest and can market their services and products more efficiently to their target audience.Using blockchain technology, JiojioMe is able to analyse consumers behavioural data to identify patterns in consumer spending.
Thus, making it possible for advertisers to pay JCASH directly to the users who promote their ads, and be rewarded upon every successful recommendation through its Proof-Of-Activity (POA) consensus. POA is designed for maximum utilisation of the token so advertisers know exactly what they are paying for.
These advertisements may also be tied with other businesses to attract more users and with the right target audience, the advertisers can choose to pay JCASH to users to view their advertisements to increase viewings of advertisements.
Benefits for Businesses
Business may use JiojioMe to gain publicity on their businesses. Through more effective advertising, merchants are set to get more customers to patronize their establishments. The increase in customer retention rate will be a welcomed change for most of the current merchants as it is more cost-effective to retain the customers through the constant rewards available on the JiojioMe app.
The Jio Market is where users may utilise their JCASH to purchase vouchers, promotions, products and services provided by various retail and F&B merchants. This means that JCASH may be used to trade for items of physical value, and with more than 600 merchants on board the JiojioMe app, users are spoilt for choice on the usage for their JCASH.
Blockchain Application in JiojioMe App
JCASH is currently a centralised currency used for JiojioMe in-app transactions. It will transit to a fully decentralised ERC-20 token at the end of the token sale, 9 November 2018. Through Smart Contracts and Application Programming Interface (API), the JiojioMe app will hash transactions to the Ethereum network, these transactions are secure since there is no central entity controlling the blockchain thereby preventing manipulation of the information.
The blockchain is used to track behavioural data from consumers’ activities. Through the data anonymisation, companies are able to track behavioural patterns for concise targeted marketing for the masses. This way, JiojioMe will be able to protect the data of all parties within the app, while understanding consumer behavior.
The Value Of JCASH
The unique aspect of JCASH is that regardless of market sentiment and the value of JCASH, JCASH will still be able to to trade for tangible and realised goods on the Jio Market. POA rewards users with JCASH simply by being active on the JiojioMe app through daily logins, deals sharing and many more.
The demand for JCASH is certainly anticipated to increase as users may earn ‘free’ JCASH to change for vouchers/promotions.
The JiojioMe Application, which is available on Google Play and Apple App Store, has more than 100,000 user downloads and over 600 merchants within the application since its incorporation in December 2017. With more merchants coming on board, the demand for JCASH will definitely be an unstoppable increase!
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