Place/Date: - January 13th, 2022 at 10:00 pm UTC · 3 min read
Source: Seoul Stars
Virtual artists mark a new era for the music and entertainment industries due to their growing success and fame. In Japan, Hatsune Miku has become a cyber celebrity that has sold out hundreds of 3D concerts in venues all around the globe. She has accelerated the modernization of the Japanese music industry with her futuristic voice being featured in over 100,000 songs. Seoul Stars is an upcoming blockchain project that aims to recreate this success with their unique virtual Kpop artist, Yuna. In addition to having her own songs and albums, Yuna will also host live concerts on the metaverse, and have her own play to earn blockchain game
From Seo Taiji and the Boys to Girls Generation to BTS, Kpop has changed dramatically over the years. These artists have defined the different generations in the evolution of Kpop and have been separated by their differing music genres, performance styles, global appeal and fan support. However, it is undeniable that the fundamental formula that made Kpop the international sensation that it is today has remained largely unchanged.
This makes you ponder, what will be the next evolution of Kpop that will shape the industry in the next 5-10 years? This brings us to Seoul Stars, and how they plan to revolutionize the Kpop industry
Seoul Stars aim is to create the first and foremost virtual Kpop idol that rewards it’s die hard fans in multiple ways. Holders of Yuna NFTs will be able to collect tokenomical benefits in the form of their governance token $STARR by playing the game. There are also additional benefits in gaining exclusive access to album music, behind the scenes previews, and NFT airdrops.
Yuna is led by one of Korea’s best virtual arts creators @SONGBLY84 together with renowned music producer in South Korea, Tommy Lee. Tommy has proved his excellence in this field with his work with some of the top Kpop bands, Girls Generation, IU, EXO, f(x), Mamamoo, and TVXQ. Yuna is also backed by HUMAP, one of Korea’s leading Kpop artist agencies.
Ultimately, Yuna looks set to revolutionize the entire Kpop industry by introducing a fully virtual artist that is integrated in the blockchain. Many other industries have already taken the first leap to incorporate blockchain technologies into their business and are seeing similar fundamental shifts in the ecological structure. There are clear logistical benefits in virtual artists, while blockchain technologies allow agencies to foster a far deeper relationship between artist and fan. Therefore, it is highly likely that Seoul Stars is only an indication of what lies ahead for Kpop.
The Seoul Stars alpha is set to launch in Q2 2022, and the full version in Q4 2022. Fans will be able to earn the project’s governance token $SSTAR through playing the game. This is the case whether you own a Yuna NFT or not. However, owning an NFT comes with it’s benefits such as: increased earning potential in $SSTAR, access to exclusive songs, and unique in-game skill sets.
Seoul Stars NFT mint will be live on January the 19th 12PM UTC