India’s Shemaroo Partners with The Sandbox to Bring Bollywood to Metaverse

UTC by Bhushan Akolkar · 3 min read
India’s Shemaroo Partners with The Sandbox to Bring Bollywood to Metaverse
Photo: The Sandbox / Medium

BharatBox is designed for a range of activities, including film launches, award ceremonies, live concerts, etc. in the Metaverse.

In a groundbreaking partnership, The Sandbox has joined forces with Shemaroo Entertainment, a prominent media and entertainment conglomerate in India. The collaboration will see the creation of BharatBox, a cultural metaverse hub within The Sandbox.

The BharatBox will feature esteemed artists and brands from India’s entertainment industry. Furthermore, Shemaroo’s entry into the digital realm, combining cinematic heritage with cutting-edge technology, aims to bring the Bollywood metaverse to life.

With a rich legacy of over six decades of delivering unparalleled entertainment, Shemaroo’s expansion into Digital Collectibles and Non-Fungible Tokens (NFTs) underscores its commitment to the metaverse. Additionally, this collaboration with BharatBox is poised to revolutionize entertainment, introducing iconic Bollywood intellectual properties like Jab We Met, The Great Gambler, Disco Dancer, Khuda Gawah, Blue, 22 Yards, and more. Fans can anticipate an immersive virtual experience, engaging with their beloved characters in this innovative venture.

This is the second such development in November this month when Sanbox has been actively pursuing opportunities in the world of cinema. The Sandbox has also teamed up with Lionsgate and Skydance for the upcoming Cinerama LAND sale. Cinerama, a virtual cinema, empowers users to craft their immersive movie-inspired universe.

This collaboration also marks The Sandbox’s endeavor to spark renewed enthusiasm for digital environments with the introduction of this innovative virtual world. Speaking on the development, Arghya Chakravarty, Chief Operating Officer at Shemaroo Entertainment Ltd. said:

“Our alliance with The Sandbox is a testament to Shemaroo’s commitment to innovation and embracing the future of entertainment. As we bridge the illustrious world of Bollywood with the pioneering metaverse of BharatBox, we are creating more than just an experience. The future is digital, and we are thrilled to lead the charge with The Sandbox metaverse.”

Key Features of Shemaroo BharatBox

Positioned as the Bollywood heartland within The Sandbox, BharatBox is designed for a range of activities, including film launches, award ceremonies, live concerts, and screenings to ensure continuous engagement.

Moreover, the metaverse experience introduces several exciting gaming zones inspired by iconic Bollywood films:

  1. Retro Night Club (Inspired by Disco Dancer): Gamers can groove to iconic steps, earning rewards and purchasing digital collectibles.
  2. Gaming Club (Inspired by The Great Gambler): Creating a casino-themed gaming experience.
  3. Underwater Treasure Hunt (Based on Blue): Navigate oceanic depths and treasures.
  4. Cricket Game (From 22 Yards): Immerse yourself in the cricketing universe, complete with teams, tournaments, and virtual merchandising.
  5. Horse-riding (Rescue) Quest (Khuda Gawah themed): Embark on thrilling missions across majestic terrains.
  6. Café for Socializing (Jab We Met): A space to connect and converse amidst iconic movie moments.
  7. Action Game (Tango Charlie): Engage in strategic warfare, unlocking advanced weaponry and challenges.

Shemaroo and The Sandbox have also extended a global invitation to fans, encouraging them to embark on this digital journey that blurs the lines between reel-life entertainment and real-life experiences.

“Our core mission is to empower global creators and inspire them to launch new types of experiences based on true digital ownership, utilizing our no-code Game Maker,” remarked Sebastien Borget, Co-founder and COO of The Sandbox, adding further that they are helping to bring Bollywood and its millions of users to the metaverse to explore exciting new content.

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