The Genies NFT avatar company, as the name suggests, allows users to develop virtual avatars of themselves to be used on the metaverse. The company also provides accessories that can be bought as NFTs.
Larva Labs is looking to build a marketplace where owners of Meebits can easily trade their assets with one another, mimicking the market being designed to support CryptoPunks.
As a result of the deal, artists on WMG will be able to produce and distribute NFTs that facilitate fan reach across immersive platforms and metaverses.
The raised funds will help Genies to build out the technology powering its digital identity innovation.
The need for a broader trading platform with traditional-styled influencers makes the case for the new Dapper Labs and Genies Marketplace.