
Nike’s .SWOOSH Taps Online Game Fortnite to Offer ‘Airphoria’ Virtual Experience to Users
The new partnership will also expose .SWOOSH to Fortnite’s massive gaming community of over 240 million users.
The new partnership will also expose .SWOOSH to Fortnite’s massive gaming community of over 240 million users.
Last week, the Nike .SWOOSH platform released its first non-fungible token (NFT) sneaker collection, which surpassed $1 million in sales in no time.
The Nike Virtual Studio launch of the OF1 is also in tandem with the ideologies as it seeks to preserve the legacies of the Nike sneakers in all of their glory to collectors.