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For this crowdfunding campaign, Griffiths was sitting on a toilet seat for straight 50 hours and vowed to not get up until he secured the said amount of money.
CEO Simon Griffiths, who co-founded Who Gives A Crap in 2012, is actively working to develop sustainable toilet paper by recycling old materials as well as other hygiene products. According to Griffiths, a total of 50% of proceeds that are earned via sales of his recycled toilet paper are donated to organizations that are inclined towards building toilets across the world. Griffiths founded this company along with Jehan Ratnatunga and Danny Alexander, the trio has worked with leading humanitarian organizations that compelled them to think of ways that can help improve sanitary practices. Their vision is to help people avail a basic human right, and that includes having access to a proper hygienic toilet.
CEO Simon Griffiths Managed to Raise $50K While Spending 50 Hours in a Toilet
For this crowdfunding campaign, Griffiths was sitting on a toilet seat for straight 50 hours and vowed to not get up until he secured the said amount of money that would be utilized by his team to improve sanitary practices. This novel campaign was a success and the money secured was used to pay for the company’s first bulk order back in 2013.
Since then the company has scaled its operations and has expanded into the US and UK. They have also opened a new office in Canada. Similarly, their products have seemed to diversify as well and now include a new range of bamboo tissues, paper towels, and a reusable washcloth called the dream cloth.
Stressing on the need of having access to a clean hygienic toilet, Griffiths further stated that his company was founded to build sanitary products and help improve sanitation services in countries across the world. The company is also aiming towards providing sterile toilets to people and help manage waste disposal in a way that prevents water-borne diseases from spreading in the future.
To date, the company has managed to donate up to 10.8 million Australian dollars to sanitation projects and is also inclined towards adopting sustainable practices in terms of zero carbon emissions to establish awareness regarding rising environmental concerns. The company further claims that they use carbon-neutral packaging on all its orders and that their flagship toilet paper is made of recycled post-consumer paper or papers used from offices, schools, and notebooks. Griffiths has also stated that the external funding secured will help accelerate their growth plans and will enable them to help more people who are in need of basic human necessities.
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