Endorsing various projects on blockchain or publicly investing in ICOs becomes more and more common activity among celebrities. Paris Hilton, Jamie Foxx and Floyd Mayweather are already among them. However, most of the collaborations are still ad contracts, which do not represent the actual involvement and don’t explore the whole potential of the $500+ billion crypto market.
By using blockchain to interact with fan communities, stars can bring millions of new users to the crypto industry and push the technology adoption further. It is the aim of TokenStars, a decentralized platform built on the blockchain, to bring celebrities, fans and advertisers under the same roof – and it already has 15 stars onboard.
TokenStars is being supported by such celebrity ambassadors as Hollywood photographer Rico Torres, tennis legend Tommy Haas, NHL top-scorer Nikita Kucherov as well as world football champions Lothar Matthäus and Gianluca Zambrotta. Many stars already raise money via a blockchain-based charity auction powered by the first platform module.
Among them are Redfoo (LMFAO), a popular American DJ, hockey star Pavel Datsyuk and Bitcoin evangelist Roger Ver. The startup targets a global celebrity management market topping $100+ billion and aims to disrupt the monopoly of the top 10 talent management agencies controlling over $25B in contracts.
All-in-One Platform for Celebrities
TEAM by TokenStars is built on Ethereum celebrity management platform powered by the Blockchain. It will directly connect stars with fans and advertisers without using pricy agents’ services. The platform has a potential to revolutionize the way all these groups communicate with each other.
The collaboration format could vary: from a partnership, a fan contest or a merchandise shopping, to something exceptionally creative, never seen before in the industry. The goal could differ too. TokenStars can help a rising star to get money for career progress by an exclusive ad proposal or to gather funds from supporters. While a well known celebrity can use it for exclusive and personalized communication with fan community, such as a contest or a charity project.
In return, TokenStars requires a commission from deals and prize money, which is paid in tokens bought on exchanges. So it makes a token value growth a good incentive for their holders. Additional benefits will be made for those who search and support rising stars. TokenStars purpose is to become all-in-one celebrity management solution.
A Decentralized Ecosystem in Action
The TEAM platform integrates 12 major modules divided into 4 layers by function. Blockchain technology ensures TokenStars transparency and scalability as well as it reassures that it can successfully compete in lucrative talent management industry.
Crowdfunding layer is already live. It includes the modules targeted at fans that want to become part of the TEAM ecosystem and at celebrities who are interested in raising funds from passionate supporters, attracting advertisers, or participating in charity activities.
Two arranged brand contracts showcase the platform in action. The Contests & Charity module, launched in December 2017, is currently powering the Charity Crypto Auction, for which celebrities have donated their personal things. Memorabilia items from Redfoo (ex-LMFAO), the skiis of biathlon Olympic champion Tarjei Boe and Lothar Matthaus’ World Cup jersey have already gone. Another lot, a T-shirt from Wimbledon champion Martina Hingis, was sold for a whopping $987 – a 20x from the actual price.
The auction is not finished yet and fans still have a chance to bid for exclusive stars’ items. Among the available lots are Gucci shoes of Vinny Lingham, a South African Internet entrepreneur, and the co-founder and CEO of Civic, which he worn at Shark Tank South Africa. Italian football star Gianluca Zambrotta, who now assists Fabio Capello in Jiangsu Suning, has given his signed jersey for the auction. For hockey admirers Sergei Fedorov, one of 100 NHL greatest players and 3x Stanley Cup Winner, has donated a signed hockey stick.
As well as a T-shirt signed by Roger Ver, a Bitcoin evangelist and early investor, is being sold. Bidding on it helps to raise money for Mises Institute which promotes teaching and research in the Austrian School of Economics, and individual freedom, honest history, and international peace.
“One of my favorite things about cryptocurrencies is that they can really make a change in the world. Whether it’s business, arts, sports or now non-profits, they attract the attention of people all over the world to the things that matter. That’s the reason I’m happy to support Crypto Charity Auction by TokenStars,” says Ver.
Two more modules of TokenStars platform will be out in Q1 2018.
Token as the Ecosystem Fuel
TEAM by TokenStars is the utility token that powers all the activities on the platform. Such as agency commission from advertisers and stars, exclusive benefits for fans, and rewarding users for scouting new celebrities.
TokenStars leverages the perks of blockchain technology to reassure all activities performed on the platform are verifiable. The decentralized model allows lower transfer costs and fast transactions, middleman elimination and empowering the global community to participate.
More Celebrities Who Support TEAM by TokenStars
TokenStars has successfully raised $4.9+ mln in the ACE token sale for tennis, and now focuses on TEAM; a decentralized blockchain-based platform which combines sports and showbiz into an ecosystem that connects world-known celebrities with fans and advertisers.
TokenStars TEAM has an impressive advisory board, it includes over 15 international celebrities in such fields as football (Lothar Matthäus, Gianluca Zambrotta), tennis (Tommy Haas, Cedric Pioline, Robin Soderling), hockey (Nikita Kucherov), Hollywood (Rico Torres), poker (Alexander Anter), and more.
The TokenStars TEAM pre-sale started on Feb. 5 and it will last until Feb. 12. For a minimum contribution of 1,000 TEAM tokens estimated at 0.1 BTC, those who participate in the sale get a 10 percent early bird bonus until Feb. 12. The token sale will run from Jan, 27 to Feb.28.