AAPL Stock Down 1%, Apple Prepares to Pour More Machine Power in Its Upcoming MacBook Air and MacBook Pro

UTC by Bhushan Akolkar · 3 min read
AAPL Stock Down 1%, Apple Prepares to Pour More Machine Power in Its Upcoming MacBook Air and MacBook Pro
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Apple is all gearing up for the launch of some powerful Mac machines ahead in the coming featuring its ultra-powerful in-house silicon hardware, a move aimed at getting rid of the Intel chipsets in near future.

Last year, tech giant Apple Inc (NASDAQ: AAPL) announced a new series of MacBook Air and MacBook Pro laptops with the company’s indigenous M1 chipsets. This was Apple’s effort to reduce its dependency on Intel for its powerful machines. Now, the tech is also preparing for another series of Apple laptops and desktops with faster processors.

Meanwhile, AAPL stock closed yesterday with a 1.12% fall, at $124.85. And today in the pre-market the stock is trading with another 1.15% drop.

Besides, reports are that Apple will bring new designs and improved connectivity to third-party devices. This overhaul will feature across Apple’s range of laptops like the premium MacBook Pro and the sleek MacBook Air. The new hardware and features will also come across its desktops like iMac, Mac Pro, and Mac Mini.

People familiar with the matter told Bloomberg that the redesigned MacBook Pro will come as soon as this summer. Following this Apple will announce “a revamped MacBook Air, a new low-end MacBook Pro and an all-new Mac Pro workstation”.

Besides, the tech giant is working on a larger iMac as well as a higher-end Mac mini desktop. All these will feature Apple’s in-house processors which will reportedly powerful than the first launched M1 chipsets. The new Apple MacBook Pro will come in two sizes – 14 inches and 16 inches. Interestingly, Apple is planning to bring back again an HDMI port along with an SD card slot.

As per the latest Apple announcement, the new 24inch iMac shall be available in store next week from May 21. During Q1 2021, PC shipments have seen a steep rise of 32% as per Gartner data. This is the fastest-ever growth registered over the last two decades of Gartner’s market research.

MacBook Series Contributing to Apple Top Line

The demand for Apple’s Mac line of products has been recently increasing at a very fast rate contributing to the company’s revenues. During Q1 2021, the Mac line of products fetched a revenue of $9.1 billion for the company. This was nearly 10% of the company’s total reported sales.

After Apple decided to ditch Intel processors for its own M1 chipsets, the company has been doing rather pretty well. These chipsets consume less power letting Mac run the same applications as Apple smartphones. Now, Apple is planning to introduce even more powerful silicon chipsets for its products. These chips would efficiently handle higher graphics and intensive computing tasks like programming and video editing. As Bloomberg reports:

For the new MacBook Pros, Apple is planning two different chips, codenamed Jade C-Chop and Jade C-Die. Codenamed Jade 2C-Die and Jade 4C-Die, a redesigned Mac Pro is planned to come in 20 or 40 computing core variations, made up of 16 high-performance or 32 high-performance cores and four or eight high-efficiency cores. The chips would also include either 64 core or 128 core options for graphics. The computing core counts top the 28 core maximum offered by today’s Intel Mac Pro chips, while the higher-end graphics chips would replace parts now made by Advanced Micro Devices Inc.

The report notes that Apple might replace all devices with Intel chips as early as 2022.

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