Blockchain and crypto industry has already seen a number of extremely successful projects developed in collaboration with various companies interested in expanding their activities into this sphere. Recently, two more outstanding companies based in different markets have announced their strategic partnership with a view to develop new products and explore new markets.
These two companies that are going to unite their forces are AR Ventures, a UAE blockchain consultancy company, and one of the oldest Italian luxury pen manufacturer called Ancora1919 Pen Company that is known for having created the first Bitcoin Pen in the world.
According to the announcement made by the partners, they are planning to organize their conjunctive work throughout 2018-2019. The work will be aimed at the creation of new designs and increasing the level of Ancora brand awareness in the crypto space.
Ancora is a well-known company in its industry with an excellent reputation. It was founded practically a century ago, in 1919 by Giuseppe Zanini who worked hard to make his dream come true. His dream was to create perfect pens in his own factory.
Ancora has gained its fame thanks to its attitude to production and design of pens, it uses the best exclusive materials with a view to offer its clients really unique products. For example, the company used Carrara marble that has the same origin as the marble that was used by Michelangelo. To manufacture its absolutely unique Titanic pen, the factory took wood from the cabins of the famous Titanic and it took lava from the real volcano to create the Vesuvio pen.
Being made from precious materials, the pens produced by Ancora can function as a safe haven investment. In December 2017, Ancora announced the production of its Bitcoin Pen. The company started the sales of their first crypto pens through the ICO model offering to purchase these pens at a lower price than it was going to sale these pens at a retail store later. The number of pens that were produced for distribution was limited. Ancora manufactured 88 fountain pens and 888 roller balls. The company indicated a special personalized production number for each pen.
As for AR Ventures, it is a venture capital and consultancy firm that pays its special attention to blockchain technology and has set a goal to provide support to blockchain startups as well as to companies with capital and expertise dealing with this emerging technology.
Commenting the recently announced partnership, Alexander Rugaev, founder and CEO of AR Ventures, said:
“I’m proud that Ancora1919 has chosen AR Ventures as their partners. Their crypto pens are really unique because they are based on century-old traditions but created for people fascinated with cutting-edge blockchain technologies.”
Moreover, the companies are expected to collaborate on enhancing crypto payment options and creating special design products. The first stage of their conjunctive work will include re-launch of Ancora website. AR Ventures will develop a marketing strategy and help Ancora to enter new markets including UAE, India and USA.