Crypto Liquidity Firm B2C2 Expands EU Presence with Woorton Acquisition

UTC by Chimamanda U. Martha · 3 min read
Crypto Liquidity Firm B2C2 Expands EU Presence with Woorton Acquisition
Photo: B2C2 / Twitter

While the acquisition details were not mentioned in the press release, the two companies plan to combine their strengths to bolster their footprints in the industry. 

B2C2, a prominent crypto liquidity provider serving institutional clients worldwide, has announced the successful acquisition of Woorton, a leading European market maker and over-the-counter (OTC) transaction specialist in the digital asset industry.

According to the official press release, the merger is poised to reshape the landscape of crypto market liquidity and enable B2C2 to extend its business offerings within the European Union (EU) jurisdiction under the new MiCA (Markets in Crypto Assets Regulation) regulations.

An Important Milestone for B2C2

With this acquisition, B2C2 cements its position as a global player in the crypto market, set to address evolving regulatory landscapes and provide enhanced liquidity solutions to institutional clients across continents.

The company’s CEO Nicola White described the acquisition as an important milestone for B2C2 noting that the firm plans to work with Woorton’s team of experts to explore the EU region.

“This acquisition is an important milestone in the ongoing journey of B2C2’s growth and evolution. We welcome joining forces with Woorton’s expert team, who, with their collective experience, have built a first-rate digital assets market-making firm supported by a robust client base and strong regulatory standing. We are excited about the possibilities this acquisition unlocks for B2C2 and our client base in the EU,” said  CEO of B2C2.

The crypto liquidity provider, founded in 2015, was purchased by the Japanese financial group SBI Holdings in 2020. The firm has already established its presence in both the United States and Japan and is now set to enter the European region through the new acquisition of Woorton.

B2C2 to Get Access to Woorton’s Regulatory Licence in France

However, the new acquisition not only offers B2C2 an entry point into the EU market but also provides access to Woorton’s prestigious PSAN (prestataires de services sur actifs numériques) License, which is regulated by the French financial authority, Autorité des Marchés Financiers (AMF). Through this license, the company can now offer its services to its institutional customers in the European region.

While the acquisition details were not mentioned in the press release, the two companies plan to combine their strengths to bolster their footprints in the industry.

With Woorton combining its OTC services with B2C2’s liquidity offerings to increase the overall market liquidity, the companies are set to become the go-to platform for everything crypto.

Charlie Meraud, the chief executive officer of Woorton, believes that the alliance between the two companies will increase their liquidity pool and enhance their business presence in the industry.

“By joining forces with B2C2, we are leveraging the combined strengths of the two industry leaders. This union enhances our liquidity pool and market presence, enabling us to better serve our clients with improved trading experiences in digital assets,” said Meraud.

Woorton’s Contributions to the Crypto Industry

Woorton was founded in 2017 and has established itself as a pioneer in the European crypto market, supporting an active client base of nearly 250 traders engaged in transactions with 96 different cryptocurrencies. Its around-the-clock liquidity provision has earned it a reputation for reliability and accessibility.

Beyond the financial realm, the company has demonstrated a commitment to the regulatory development of the digital asset industry. The firm also founded the Association for the Development of Crypto-Assets (ADAN), an initiative fostering dialogue between industry stakeholders and policymakers.

Woorton was also involved in organizing events like the Paris Blockchain Week and has contributed to the global discourse on blockchain technology and digital assets.

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