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This collaboration is a unique positioning of branded NFTs in popular blockchain-based games. It sets up new synergies between the emerging blockchain gaming market and the fashion world.
The NFT gaming market is booming this summer of 2021, and London-based luxury fashion brand Burberry finds a good use case for itself. Joining hands with Mythical Games, Burberry has introduced the first set of non-fungible tokens. As a result, Burberry will feature its NFTs in the blockchain game Blankos Block Party. Thus, these NFTs will pave the way for digital ownership in gaming.
Blankos Block Party is a multi-player game featuring digital vinyl toys and running live on the blockchain. Thus, the Burberry NFTs appearing in the game will represent exclusive Burberry items.
The British fashion brand noted that its NFT digital collection – Burberry’s B Series – will feature limited-edition product drops. Users can buy these NFTs as in-game purchases through the Blankos Block Party marketplace starting August 11. Rod Manley, Burberry Chief Marketing Officer said:
“Gaming is a unique space for us to test and learn and trial digital innovations that embody our values and celebrate creativity amongst our communities. Partnering with Mythical Games feels like a natural next step, going beyond our in-house games by bringing the Burberry universe into an established environment. It has been fantastic to work so closely with Mythical Games to bring this new customer experience to life.”
Burberry NFTs: Blanko Shark Characters
The Burberry Blanko is basically a shark character with the name Sharky B. Inspired from the brand’s Animal Kingdom house code, it also carries Burberry’s new TB summer Monogram. Users can purchase, upgrade and sell this Burberry Blanko NFT within the Blankos Block Party marketplace.
The Burberry branded in-game NFT accessories include – jetpack, armbands and pool shoes. Players in the game can apply them to any Blanko they own. Besides, the user can train the Sharky B NFT to master an array of powers including agility and speed. This will also help to ensure the toy’s uniqueness and rarity.
Burberry noted that its NFTs will help unlock value for the gaming community. It will also encourage players to interact with its brand on a digital platform that encourages art and design.
This will be the first digital item released as part of Burberry’s B Series. These limited-edition product drops shall be available on Burberry’s channels.
“Mythical is transforming the way creators and brands engage with their audiences through blockchain and player ownership. The Burberry x Blankos collaboration is a highly anticipated first for both our companies – the first NFT collection for Burberry, and the first luxury brand in Blankos Block Party. We’re incredibly excited to bring the iconic TB monogram into the dynamic, unique world of Blankos, giving players a new way to interact with a beloved and forward-thinking brand,” said Nicole Yang, Mythical Games Vice President of Marketing.