By
Chimamanda U. Martha
April 22nd, 2024
While the reach of Chingari is mostly localized in India and its neighboring countries, Fashion TV has a more global reach and as such, the partnership will push the short video app into the mainstream.
India’s fast-growing short video app, Chingari has entered into an exclusive and mutually beneficial partnership with Fashion TV, a Paris-based fashion and lifestyle broadcasting network. As contained in a press release shared with Coinspeaker, Chingari, powered by its native token GARI will gain access to exclusive content from Fashion TV which it can feature on its platform.
The partnership with Chingari comes off as the first time Fashion TV will be collaborating with a short video platform, especially one that hinges closely with the digital currency ecosystem. The partnership has seen Chingari, through its native token GARI launch 100 Non-Fungible Tokens (NFTs) dubbed the GARI Panda NFT, as well as, Fashion TV NFTs respectively.
“We are extremely happy to announce the partnership of Chingari, powered by GARI and Fashion TV,” Mr. Sumit Ghosh, CEO, and Co-Founder of Chingari app said speaking on the partnership. “The partnership will be mutually beneficial for both the brands with Chingari getting exclusive rights to play Fashion TV content on its platform. Further, the all exclusive 100 GARI Panda NFTs and Fashion TV NFTs, GARI Panda NFTs will turn out to be a goldrush for the artists and celebrities across the globe.”
Chingari as a social media platform was founded in 2018 and has carved a niche for itself as one of the most important short video platforms powering the Asian market. Since its launch, Chingari has recorded a significant evolution that has transitioned into the blockchain world. The platform launched the GARI tokens to serve as a social token for the community of Chingari creators that will give them governance authority over the future platform developments through a DAO and create a circular economy.
Over time, the GARI token is now powering much more utility for the platform as it is set to open up access for Fashion TV to get into the fast-growing metaverse world.
Chingari and Fashion TV NFT: a Viable Investment for Early Backers
In the past year, NFTs have grown in popularity in a lot of ways both in terms of their adoption, price valuation, and integrated utility. There is also a whole new commerce that has been built around the NFT ecosystem, one in which the Chingari and Fashion TV partnership is set to explore in-depth.
“The partnership aligns with our vision to make accessible our premium content from the fashion industry’s most successful designers, models, photographers to everyone. The Fashion TV- GARI Panda NFTs is another exciting offer to the community wherein the early adopters could churn out crazy payouts,” said Michel Adam Lisowski, President of FTV.
While the reach of Chingari is mostly localized in India and its neighboring countries, Fashion TV has a more global reach and as such, the partnership will push the short video app into the mainstream with an additional 130 million viewers set to gain exposure to the NFTs the partnership will churn out.