Coinbase Hires Facebook’s Rachael Horwitz as Company’s VP of Communications
Coinbase is now experiencing a period of active development and growth. In order to provide the best quality of its performance, a strong team is needed.
By Julia SakovichUpdated
3 mins readPhoto: Coinbase / Medium
San Francisco-based cryptocurrency exchange Coinbase is continuously growing, adding new directions to its services portfolio and seriously extending its staff. The company is trying to attract to its team really experienced and talented professionals whose knowledge and skills will greatly contribute to its development and further enhancement.
Recently, Coinbase has announced good news. The team has welcomed a new Vice President of Communications. This position is now taken by Rachael Horwitz who has deep understanding of marketing and communications and has gained rich experience in promoting emerging innovative technology trends to wide audience.
We're excited to announce Rachael Horwitz joining Coinbase as Vice President of Communicationshttps://t.co/n4whM6tesf
Earlier, Rachael Horwitz worked for Coinbase investor – Spark Capital where she was a partner at the firm responsible for communications and marketing and performing functions of a portfolio founders advisor. Prior to joining Spark Capital, Rachael worked for Facebook as a Director of Technology Communications.
Before going to Facebook, Rachael devoted 4 years of her life to working at Twitter, where her task was to develop the company’s narrative and enhance the communications team. When she came to Twitter, its staff was only around 400 employees, and she greatly contributed to its process of massive growth and helped to guide the company through its initial public offering.
Coinbase is striving for creating an open financial system for the world. The team is doing its best to implement new innovations that will support efficiency and economic freedom for more members of the society. Exactly with a view to reach this goal, the company supposes that its task is to help all communities to understand the specificity of this fast-developing sphere and to obtain access to knowledge about it.
And Rachael Horwitz is believed to be the right person to provide the company with her assistance in fulfillment of this task. She is also satisfied with a new step in her career. In her LinkedIn she wrote: “Incredibly grateful and excited to join Coinbase as the company’s Vice President of Communications. An amazing company with a terrific story to tell. Time to get to work.”
But not only Rachael Horwitz has recently joined the team. Among Coinbase’s newcomers is a number of other prominent specialists. For example, some months ago former Vice President of Messaging Products at Facebook David Marcus joined the board of directors of Coinbase.
Former LinkedIn’s Vice President of Corporate Development Emilie Choi is now Vice President of Corporate and Business Development at Coinbase. Eric Scro who is an ex-executive of New York Stock Exchange currently serves as Coinbase’s Vice President of Finance. And Tina Bhatnagar that previously worked for Twitter joined the company as its Vice President of Operations and Technology.
With such a team, there is little surprise that Coinbase is actively developing and exploring new directions. Recently, the company has announced the launch of a new incubator fund for early startups called the Coinbase Ventures that will help early-stage companies that work in the blockchain and cryptocurrency space.
I’m a content writer and editor with extensive experience creating high-quality content across a range of industries. Currently, I serve as the Editor-in-Chief at Coinspeaker, where I lead content strategy, oversee editorial workflows, and ensure that every piece meets the highest standards. In this role, I collaborate closely with writers, researchers, and industry experts to deliver content that not only informs and educates but also sparks meaningful discussion around innovation.
Much of my work focuses on blockchain, cryptocurrencies, artificial intelligence, and software development, where I bring together editorial expertise, subject knowledge, and leadership experience to shape meaningful conversations about technology and its real-world impact. I’m particularly passionate about exploring how emerging technologies intersect with business, society, and everyday life. Whether I’m writing about decentralized finance, AI applications, or the latest in software development, my goal is always to make complex subjects accessible, relevant, and valuable to readers.
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