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Comcast (CMCSA) stock has increased 1.6% on the news about the launch of the Peacock streaming service from NBCUniversal that is promising over 13,000 hours of content.
Comcast Corporation (NASDAQ: CMCSA) stock rose in response to NBCUniversal’s announcement of the launch of the streaming service Peacock. Comcast, which is a parent company to NBCUniversal, announced that Peacock would be available in the U.S. today, 15th July, with 20,000 hours of programming.
As a result of the Peacock announcement, Comcast stock added 1.58% yesterday over the previous close. Today in the pre-market, CMCSA stock is 0.073% up.
Although it lost 7.31% in the last 12 months, the stock grew 3.62% in the last five days and 5% in the past month.
Comcast Reveals Peacock by NBCUniversal
In January, NBCUniversal unveiled Peacock at a Comcast investor presentation held in Studio 8H, New York. At the event, the company announced that Peacock will offer exciting content, including over 600 movies and 400 series.
Before now, Peacock was available to subscribers of Comcast’s Xfinity X1 in April. With the recent plan to extend services to the whole country, NBCUniversal also hopes to extend its streaming service overseas.
Presently, Peacock has proposed three pricing options to subscribers with different benefits. The likely pricing options are; Free, $4.99, and $9.99. The Peacock Free with ads offers 13,000 hours of NBCUniversal programs and still-airing series. Peacock Free customers will have access to these series a week after the release of each episode.
Subscribers on the $4.99 plan will enjoy everything the new streaming service has to offer, including Peacock Originals. The package will also promote advertisements and give users access to TV shows that will air the following day. Lastly, the Peacock Premium will be $4.99 for Comcast subscribers and $9.99 for others. This package will offer full services of Peacock content to subscribers without ads.
Steve Burke, Chairman of NBCUniversal, expressed his excitement about the new service:
“This is a very exciting time for our company, as we chart the future of entertainment. We have one of the most enviable collections of media brands and the strongest ad sales track record in the business. Capitalizing on these key strengths, we are taking a new approach to streaming that brings value to customers, advertisers and shareholders.”
Furthermore, NBCUniversal revealed launch dates for the first batch of Peacock Originals. “Psych 2: Lassie Come Home”, a movie initially set for release in 2019, will now air on the new streaming platform. Departure, Five Bedrooms, Hitmen, and many other Peacock Originals will also launch before the end of 2020.
Peacock also got into business with American Actor/Comedian, Kevin Hart, to sign a multi-year deal with the actor’s Laugh Out Loud (LOL) Network.
Access to Peacock is available on both Apple and Android devices, and all Microsoft Xbox One devices. Comcast Xfinity X1 and Flex users and qualified Cox Contour customers will also have access to Peacock Premium at no extra cost. Furthermore, NBCUniversal plans to make Peacock available to Sony PlayStation 4 and PlayStation 4 Pro before the end of July.
In addition, Peacock will feature media content from television networks like; NBC, CNBC, DreamWorks, USA Network, Bravo, Universal Pictures, E!, Nickelodeon, and lots more. The streaming service will also offer live sporting events, including the English Premier League, and cycling events like the Tour de France, and golf.