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Cryptoassets Provide a Gateway to Investing for a New Generation

February 27th, 2019 at 1:52 pm UTC · 4 min read

New data released by global multi-asset investing platform, eToro shows that the crypto boom has helped to create a new generation of investors.

The majority (73 percent) of new investors joining eToro in 2017 and 2018 purchased crypto. Of these investors, more than one in ten (11 percent) have since gone on to invest in other assets including stocks, commodities and forex alongside their crypto investment.

The move to invest in other financial instruments alongside crypto is particularly prominent in the younger generation, with nearly half (44 percent) of all those diversifying aged between 25 and 34.

Iqbal V. Gandham, UK Managing Director at eToro,  from eToro said:

“Everyday we read another story about how ordinary people, especially millennials, are not investing enough. Yet crypto shows us that if you can capture their interest then people will invest. Regardless of whether you believe in the long-term opportunity offered by crypto, it is worth us looking at what we can learn from these crypto investors, especially as we’ve seen that once they have dipped their toes into investing, some were then prepared to diversify.”

The move into traditional assets was seen all around the world, with 10% of UK cryptoasset investors diversifying into other investments alongside their crypto holdings. The trend was most pronounced in Italy and China, with 14 percent and 12 percent of crypto investors respectively going on to become investors in other asset classes.

Globally, the most popular asset class for crypto investors to try next was stocks, with one-in-three of these investors doing so. The UK followed this trend with more than a third (34 percent) of those crypto investors who diversified choosing stocks as their second investment on the eToro platform. 31 percent chose to copy the activities of other eToro users as their second action and 23 percent invested in commodities.

Of those that chose stocks for their second investment on the eToro platform, 42 percent were aged 25-34, possibly indicating a newfound popularity for stocks amongst younger UK investors.

Iqbal V. Gandham continued:

“As an industry we need to rise to the challenge and work harder to engage consumers. For too long investing has been seen as the preserve of the wealthy and/or something that is too complicated for the average man on the street. Crypto changed that. We now have an opportunity to show those people whose first experience of investing was crypto, the other opportunities that exist. By making sure people can access all the assets they want to own in one place, we can encourage a new generation of investors to take more control of growing their wealth with a diversified portfolio of investments, including crypto.”

The data also showed that those buying cryptoassets held their positions for longer than other asset classes. Globally, crypto positions lasted 71 days longer than the next longest-held asset, ETFs, which could indicate a belief in the long-term investment opportunity offered by cryptoassets.

About the Data

The above data is based on an analysis of users of the eToro trading and investment platform during 2017 and 2018. The eToro platform has over 10 million registered users.

About eToro

eToro empowers people to invest on their own terms. The platform enables people to invest in the assets they want, from stocks and commodities to cryptoassets. eToro is a global community of more than ten million registered users who share their investment strategies; and anyone can follow the approaches of those who have been the most successful. Due to the simplicity of the platform users can easily buy, hold and sell assets, monitor their portfolio in real time, and transact whenever they want.

eToro is regulated in Europe by Cyprus Securities and Exchange Commission and regulated by the Financial Conduct Authority in the UK.

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Cryptoassets are volatile instruments which can fluctuate widely in a very short timeframe and therefore are not appropriate for all investors. Other than via CFDs, trading cryptoassets is unregulated and therefore is not supervised by any EU regulatory framework. Your capital is at risk.



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