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Swiss Startup with 5M+ Users Officially Lists on AllianceBlock Fundrs Platform

November 1st, 2022 at 5:19 pm UTC · 5 min read

Swiss Startup with 5M+ Users Officially Lists on AllianceBlock Fundrs Platform

In August, AllianceBlock launched Fundrs, a peer-to-peer funding platform, on Avalanche and Ethereum Mainnet networks. This release marked a key milestone for AllianceBlock, fulfilling the vision of a participatory funding platform based on reputation and merit that started its journey in 2019. Today the Fundrs platform comes to life with the official listing of the DUA token.

Fundrs is the result of years of work for AllianceBlock, beginning with a vision in 2018 of a decentralized participatory economy enabled by a fully-decentralized peer-to-peer funding platform based on reputation and merit. Fundrs uses a decentralized infrastructure which allows blockchain-based projects and traditional startups, called “Seekers”, to receive funding from the platform’s users, as well as provide access to other types of financing available later in the investment cycle, such as convertible loans, peer-to-peer lending and more.

The dua Foundation is the first project to officially list on Fundrs, its utility token DUA will support the new economic system around globally-fragmented communities.

After raising USD 4M in a Series A round, dua AG, a Swiss-based startup, announces plans to tokenize its 5M+ users through cryptocurrencies and decentralized technologies. Dua Foundation, a Dutch-based non-profit organization and dua AG’s partner has recently published a whitepaper outlining plans for introducing globally fragmented communities to the DUA token and Web3 through the apps and

The DUA utility token will power the ecosystem of apps ( and which focus on connecting people who are searching for relationships based on similar traits such as; values, education, religion, origin and language. The tokenized experience creates a reward system based on in-app activities and user reputation which drives the ability of end-users to participate and benefit from a fairer economy. The DUA token will also be used to purchase in-app subscriptions, and businesses can use it for advertising their products and services to duas user base.

Ardit Trikshiqi, Chief Payments Officer at

“The launch of the DUA token is an innovation for the matchmaking industry. DUA will enable 5 million users of and to engage in a participative virtual economy that offers a wide range of services and is growing exponentially every day and millions of individuals and businesses, part of globally fragmented communities that are not being supported by traditional financial providers such as banks or money transfer operators.”

The DUA-powered ecosystem will offer communities who don’t have access to traditional financial services a simple way to access and participate in DeFi services directly inside the apps. An in-built wallet will open the gate to on-chain remittances, payments, and borrowing opportunities for millions of individuals who have historically been financially underserved.

These communities will have access to self-sovereign identities via the use of dua ID, a solution that gathers users online footprints in the form of reputation. This bundles together a user’s online presence to create an immutable online identity which businesses can use to vet users with certain reputations so that their communities and platforms can create a safe environment for people to participate in.

Rachid Ajaja, Founder and CEO of AllianceBlock:

“Fundrs is a revolutionary step in our vision towards a truly decentralized participatory economy. It is a culmination of our original vision in 2018 to provide unbiased access to a peer-to-peer funding platform based on reputation and merit. With dua as our first listing we will be able to target globally fragmented communities which is fully in line with our mission to bring access to the best companies in  a fair, transparent and inclusive participatory economy.”

As we transition into a decentralized economy, platforms like Fundrs are providing the launchpad for young ventures to have access to advice and capital that is available, traditionally, to the select few. By creating an end-to-end development infrastructure for blockchain builders, AllianceBlock has been able to facilitate a seamless gate-way from Traditional to Decentralized Finance. This creates a new start-up-as-a-service model, which enables capital providers to become an incredibly important part of the lifecycle of any project, giving them an opportunity to play a role in the funding, advising, marketing, and operation of any project. Dua is the first project to leverage that vision using Fundrs, and as it officially lists on the platform it becomes the first in a long line of innovative ventures that want to be included in a participatory economy that champions reputation and merit.

About AllianceBlock

AllianceBlock is building seamless gateways between TradFi and DeFi by remedying issues in both spheres and linking them more closely. AllianceBlock sees the future of finance as an integrated system in which the best of both worlds can work together to increase capital flows and technological innovation.

They are building this future by bridging traditional finance with compliant, data-driven access to new decentralized markets, DeFi projects and ecosystem-scaling tools such as funding and interoperability. As such, they are building a next-generation financial infrastructure that aims to provide regulated financial entities worldwide with the tools they need to access the DeFi space seamlessly.

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About Dua Foundation

Dua Foundation is a Dutch-based non-profit organization central to promoting, growing, and developing globally fragmented communities. Its strategic and blockchain advisors include AllianceBlock Co-Founders Rachid Ajaja (CEO) and Matthijs De Vries (CTO), SEBA Crypto AG and IBM Former Executive Christen Oesterbye, dua AG Founder and CEO Valon Asani, and Entrepreneur and DeFi specialist Dite Gashi.


Dan Edelstein

[email protected]

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