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FlickPlay and The Sandbox Partner for ‘More Immersive Experience’ in Metaverse

UTC by Ibukun Ogundare · 3 min read
FlickPlay and The Sandbox Partner for ‘More Immersive Experience’ in Metaverse
Photo: The Sandbox

Under the collaboration between FlickPlay and The Sandbox, some people who acquire Flicky will be able to use it as an avatar on The Sandbox.

Gaming companies FlickPlay and The Sandbox have entered into a partnership that points towards the metaverse. Announced on the 18th of April, the new alliance will enable players of both platforms to use a blockchain asset. The metaverse move between FlikPlay and The Sandbox includes the interoperability concept, allowing free movement between different platforms in the virtual space. Users will also be able to take their virtual belongings with them while moving across the various platforms.

Similarly, FlickPlay and The Sandbox announced that the joint venture would create an NFT collection, which would be interoperable between the two platforms. To this effect, FlickPlay has unveiled Flicky, its first NFTs collection. Flicky will feature designs of an anthropomorphic chameleon on different clothes.

On the FlickPlay app, players use an interactive map of their physical environment to unlock digital collectibles. Players can use their actual phone camera to overlay the digital collectibles into the physical world. They can also interact with the objects and make videos or other content. The Sandbox, on the other hand, is a 3D virtual world.

The Sandbox allows users to buy land on the Ethereum blockchain and enable them to build assets. Famous artists like Snoop Dogg have been able to hold concerts and make music videos on the platform. Over time, The Sandbox has grown in popularity and now provides support for more than 2 million users.

FlickPlay and The Sandbox Jointly Take Steps towards Metaverse

Under the collaboration between FlickPlay and The Sandbox, some people who acquire Flicky will be able to use it as an avatar on The Sandbox. According to FlickPlay founder and CEO Pierina Merino, Flick owners will initially unlock a version of the chameleon to operate on The Sandbox only. He added that the company is working towards interoperability by year-end. Then, Flicky owners will be able to use the NFT on both platforms.

Sebastian Borget, The Sandbox co-founder, referred to the integration as the first bridge between a virtual world asset and usage linked to the physical world. In a statement, Broger said the collaboration would “create a more immersive experience that extends into the metaverse and The Sandbox.”

The Sandbox has recently seen a meteoric rise due to the increasing demand for NFTs. The founder had hinted that the company would be merging with organizations with metaverse interest. The company also keeps hiring more employees to proportion with its increasing users. Just last year, The Sandbox had about a hundred employees. However, there are now about 200 employees working for the gaming company.

Despite its millions of users and expanding employee database, The Sandbox has no current plans for IPO. Its parent company, Animoca Brands, generated $93 million in a funding round in November last year. Before then, the company raised more than $2.5 million in 2019, targeted towards the expansion of The Sandbox.

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Ibukun Ogundare

Ibukun is a crypto/finance writer interested in passing relevant information, using non-complex words to reach all kinds of audience. Apart from writing, she likes to see movies, cook, and explore restaurants in the city of Lagos, where she resides.

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