The Future of Native Advertising: Native Video Box Announces ICO and NVB Token

November 15th, 2017 at 6:12 pm UTC · 3 min read

AdTech and digital advertising market is currently experiencing vertiginous growth. With video advertising becoming the fastest growing advertising segment in 2017, it’s time for the industry to make a step forward. That’s why Native Video Box aims at bringing together blockchain and the hottest AdTech trends to create the future of advertising.

What is Native Video Box?

Native Video Box (NVB) resembles YouTube like cryptocurrencies resemble traditional banks. It is an independent native video platform with native eco approach to advertising, which enabling sites to enhance users’ experience with highly relevant content. NVB shares 75% of ad views revenue with videos owners (15%) and website owners (60%): with those who actually create video content and those who bring it to the audience. These values and transparency grants our network fast organic growth and highest inventory quality standards, which magnetically attract the advertisers.

NVB Service is a literally turnkey solution for publishers: relevant native video with brand-safe licensed content, that will start to earn immediately via programmatic video ads.

On the other hand, Native Video Box solves the issue of video bloggers and other video content creators, who have not yet an option to spread their videos outside of their usual video hostings audience and be generously paid for that at the same time. According to our estimates, NVB will be able to offer content creators higher average income than YouTube can provide.

Native Video Box brings together the most cutting-edge video ad technologies in an entirely new ecosystem, created to benefit publishers and content creators. These values and transparency grants our network fast organic growth and highest inventory quality standards, which magnetically attract the advertisers.

How does it work?

NVB has two types of advertising inventory: in-stream pre-rolls (short ads shown before video content) and native video (when advertiser pays for the show of the video like a “sponsored article” unit to promote the advertiser’s product). The fact that we work with both types of ads, sold via programmatic ad service, makes our business model sustainable. In order to use in spot native advertising, that is actually similar to content videos, advertisers should provide content that matches the NVB editorial policy.


  • Using machine learning algorithms system automatically select that set for us- like these
  • We need a  set of most relevant videos from the NVB video base to show as the thumbnails in our box.
  • User visits a page of the website from NVB network, for instance about tourism in Florida.
  • The visitor clicks consciously on thumbnail of an interesting video and it opens wide: but before the video itself, visitor sees the pre-roll ad (advertising video up to 15 seconds in length).
  • Advertising view revenues is shared among webmasters (60%), right owners (15%)  and a platform (25%).

Why Tokenization?

NVB tokens are the currency of the service: all the transactions among system participants are conducted solely in tokens. To acquire ad impressions, advertiser needs to purchase NVB tokens.

Due to сryptocurrency nature of NVB tokens, it’s an easy way to make payments for each individual blogger or publisher in variety of countries, solving the problems with financial clearing and regulatory paperwork as well as high payment commissions of fiat banks (for currencies conversions).

By far, Native Video Box has developed an MVP with all machine learning stuff that has acquired local business traction and now has been refactoring the project to go global and implement blockchain. NVB tokens Pre-sale starts on December, 1 with significant benefits for early birds.