Place/Date: Hong Kong - July 2nd, 2018 at 12:36 pm UTC · 3 min read
Globally, the loyalty rewards programme sits at an estimated $500 billion USD. Research suggests that the average US household is partaking in 25 of these programs; however, these points aren’t being used to their fullest capacity.
Gabrotech has accumulated data from surveys that have shown that 78% of consumers are unhappy with their loyalty programs. This has led to a broad yet poor percentage of reward points actually being used, which is as low as 10%, depending on the sector.
One of the key challenges presented by Loyalty Program Operators (LPOs) is how difficult they make it for customers to redeem these rewards; LPOs are of the persuasion that expired points are in some ways, profits, or at least a saving on cost.
Gabrotech is leveraging the dissatisfaction and returning the power to the people with a decentralized blockchain solution. It’s one that eliminates the need for multiple accounts and passwords, and idle points that aren’t sufficient enough to redeem.
What Gabrotech has designed is a platform that disrupts these inefficient norms; the blockchain platform allows for the easy tracking and verification of the tokens being traded or used. It also delivers an ecosystem that connects multiple LPOs, merchants, institutional buyers, and customers with a digital asset that covers all these bases, the Gabro token.
The Gabrotech program also has the revolutionary function of allowing its customers to take their reward points which may be in several programs, and consolidate them into one, pumping up their idle or lower credited programs and maximizing the reward potential of another.
Gabrotech is bringing with it a versatile means for customers to earn reward points, spend them as well as spend Gabro tokens with accepted vendors and much more. Here are some of the most prominent solutions and features available:
The token sale for the platform’s native ERC20 standard token, Gabro (GBO), will begin July 31st, 2018 and end August 30th, 2018. The total token supply is 1,000,000,000 with a hard cap of $50 Million. 1 ETH buys 5000 GBO and the bonus structure is as follows: