Basic Attention Token
Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.
The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.
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Team
Brendan Eich - Founder, Vision, Strategy
Brian Bondy - Co-Founder, Browser Engineering Lead
Yan Zhu - Security & Privacy Engineering
Scott Locklin - BAT Smart Contracts & Economics
Bradley Richter - Brand & Interaction Design
Catherine Corre - Communications
Brian Brown - Go-to-Market
Marshall Rose - Ledger & Wallet Systems
Brian Johnson - Electron & Chromium Integrations
Aubrey Keus - Automation & Wallet Systems
Luke Mulks - Ad-Tech Expert
Advisors
Ankur Nandwani
Zooko Wilcox
Greg Badros
Jon Bond
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