According to Hollywood Reporter’s Monday report, the world-renowned actor, producer, and musician Johnny Depp enters the world of crypto by partnering with TaTaTu, a cryptocurrency-centric social entertainment platform owned by producer and entrepreneur Andrea Iervolino, who is also running AMBI media group alongside Monika Bacardi.
TaTaTu represents itself a transparent social media and entertainment platform that rewards both content creators and viewers. It was launched only six months ago, but has already managed to prove its sccess. In summer, the company raised more than $500M with its token pre-sale.
The platform allows users to access all the content for free and to earn money on watching and sharing it with each other. All the payments within the platform are made in TaTaTu native TTU token. In comparison to other similar entertainment platforms, TaTaTu has a social media element that rewards users for posts and reviews.
The company has recently launched its beta version. As of now, its movie selection appears limited to films produced just for TaTaTu, but game offerings include Call of Duty, Zelda, and Titanfall.
Within the recently announced partnership, Depp will work with Iervolino to produce both film and digital content for the TaTaTu platform. As Ieorovino has enthusiastically commented to the collaboration:
“Johnny has the ability to conceptualize material in a way that few can, and is unburdened of conventional industry formulas that dictate the projects that get made, traditionally. As we make strides to embrace disruptiveness, Johnny will be a key collaborator with us and we are tremendously excited to back his visions and instincts on stories to bring to life.”
Johnny Depp is excited not less than Ieorovino, saying the following:
“I admire the imaginative ethos of Andrea and look forward to collaborating together in a liberating, progressive manner that will befit the principals of our respective entities.”
Before their crypto partnership, Depp and Ierovino began their collaborative production of the adaptation of the J.M. Coetzee award-winning novel Waiting for the Barbarians, which they will begin shooting later this month in Morocco. AMBI is producing the drama, which will star Depp, Mark Rylance and Robert Pattinson, with TaTaTu now also coming on board.