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The Creator Platform from Klarna takes a somewhat different model from its BNPL primary offering.
Swedish financial technology company Klarna Bank AB has announced it has created a new platform where retail brands can be matched with the right influencers to help promote their wares. According to the Stockholm-based Buy Now Pay Later (BNPL) outfit, the Creator Platform which has been operational in the United States is now available in all areas where it plies its trade.
The connection between retailers and brands will target enhanced sales and as revealed, key analytics bordering on traffic, sales, and conversion rates can be collected in real-time. The service is a targeted one and will afford its hub of retailers numbering up to 450,000 to give their products enhanced exposure to the right target market.
According to the company, as many as 41% of British shoppers do so from social media platforms and directly from influencer pages, a significant trend that is worth monetizing. The firm further pointed out that this number becomes even more impressive considering that 55% of these social media shoppers are Gen Z.
The Creators Platform is built on APPRL, a Klarna subsidiary that doubles as a SaaS platform that allows content creators and retailers to work together frictionlessly to bring immersive and informative shoppable content to global consumers. APPRL has over 500,000 influencers within its rank, making it the perfect matching engine to empower Klarna’s listed retailers.
“By providing access to affiliate partnerships, brand campaigns, and gifting activations with the world’s leading brands, Klarna empowers creators to monetize their influence at scale and turn their attention to producing quality content,” said Martin Landen, founder of APPRL and head of social shopping at Klarna, “At the same time, Klarna helps retailers take the guesswork out of influencer collaborations by identifying which talents fit their brand and which channels drive the best results.”
Klarna Creator’s Platform in Action
The Creator Platform from Klarna takes a somewhat different model from its BNPL primary offering. Interested retailers will need to connect their eCommerce pages to Klarna from which they can select the products they wish to promote using the APPRL-listed influencers.
Once the connection is done, the Klarna algorithm sorts through its database for thousands of matching influencers for a particular product and picks the best. Klarna affirms that these influencers are vetted and they can generate an affiliate link that they can use to promote the products.
The affiliate links start generating revenue instantly for which they can cash out by issuing a monthly invoice. The Klarna Creators Platform is designed to empower not just the businesses promoting their wares but also the influencers who can earn a sizable amount of money as passive income.
The Klarna and APPRL-inspired innovation is yet another avenue to harness the power of social media marketing to bring value to everyone within the eCommerce value chain.