Place/Date: Zurich, Switzerland - April 22nd, 2022 at 9:00 am UTC · 3 min read
Contact: Sasha Gemayel, Source: MBC GROUP
This Ramadan, MBC GROUP, is releasing seven super rare NFTs from its Fananees (NFT) Genesis Collection – to be auctioned at OpenSea – thus leveraging modern technology like the blockchain. The “Legendary” rarity release of the seven (7) characters consists of individual Fananees (NFT) with properties of the highest rarity of 0.01 – 0.07%.
MBC GROUP, the largest and leading media group in the Middle East and North Africa (MENA), had initially announced the Fananees (NFT) Genesis Collection offering over 200 different attributes with varying rarity levels in March 2022, in partnership with ANCORE Strategy – a technology and marketing advisory firm based in Zurich, Switzerland; and AFTERMEDIA – the commercial and business development media company. The NFT collection is purposely released in the month of Ramadan, celebrating the MENA region’s diverse and rich cultural heritage.
The Fananees (NFT) Genesis Collection serves the growing NFT community in the MENA region, offering fans an opportunity to own their favorite characters as digital collectibles. The Fananees (NFT) illustrations are created by a reputable graphic and motion design agency behind famous Paramount and Nickelodeon cartoons.
Commenting on The Fananees (NFT) Genesis Collectibles release, Fadel Zahreddine, Group Director of Emerging Media at MBC GROUP said:
“Through the recent explosion of NFT technology, MBC group sees a future where future-proofed technologies not only lead the way, but become part of our daily lives. With the launch of the highly popular Fananees NFT series, this will become a reality – We’re excited to see what comes next, not just for the MENA region, but globally, on the NFT stage.”
At a later point, the Fananees NFTs will be integrated into MBC GROUP’s existing games. Additionally, NFT holders will be entitled to incredible offline benefits, connected to MBC GROUP’s ever expanding media ecosystem
In the same context, Pavel Jakovlev, ANCORE Strategy’s Founder and Managing Partner, said:
“It is exciting to help drive the NFTs strategy for MBC GROUP. The “Fananees” TV Series is already popular in MENA, garnering millions of views during Ramadan. The launch of the Fananees Genesis Collectibles is monumental for NFTs in the region, especially as we explore how Fananees will be integrated in gaming and possibly, even more use cases in the metaverse.”
On his part, AFTERMEDIA’s Founder and CEO, Hani Ghorayeb, stated:
“NFTs will shape the media and content industries in the coming years. We are at the forefront, creating the environment for technology companies to join hands with global brands such as MBC GROUP to heighten the level of viewers’ engagement. The Fananees NFT collection is a showcase which best serves the interests of MBC GROUP and its global viewers’ base.”
With three decades of creating iconic brands and producing ground-breaking, award-winning content, MBC GROUP is the leading media organization in the MENA region.
AFTERMEDIA aims to provide Media with the most efficient sales strategies to attract buyers and increase revenue.
ANCORE Strategy is a leading technology and go-to-market advisory focused on building turnkey solutions at a lightning-fast speed.