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34-year-old Mom Tina Meeks Makes $300K in a Year from Side Hustle Turned Full-Time Job on Instagram

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by Ibukun Ogundare · 3 min read
34-year-old Mom Tina Meeks Makes $300K in a Year from Side Hustle Turned Full-Time Job on Instagram
Photo: Tina Meeks / Instagram

In her first year of posting recommendations on Instagram, Meeks generated about $1,000 from brands’ collaborations. After she quit her full-time job, Meeks made $300,000 in one year. 

34-year old mom Tina Meeks made $300,000 in a year from her side hustle on Instagram. Formerly, Meeks used to earn $55,000 per month from her full-time job as an insurance adjuster. She explained how she quit her full-time job to face her side hustle while speaking to CNBC Make It.

CNBC Make It stated that Meeks moved from Phoenix to Dallas in 2015. Meeks relocated with her husband, James, who is an entrepreneur in the tech sector. After the relocation, Meeks started feeling lonely as a new mom. As a result, she started posting about motherhood on her Instagram page, “Her Life Sparkles.”

At the age of 27, she had a five-year-old child and, at the same time, had no one to talk to about motherhood. She said:

“Nobody seemed to understand, not even my husband. So I turned to the internet to connect, just have somebody tell me that I wasn’t over here in my head going crazy. I began sharing the ups and the downs of balancing motherhood and my life.”

Since then, her Instagram page has attracted a huge audience and currently has nearly 70,000 followers. Meeks, now 34 years old, talks about family and relationships on her Instagram page. She also gives recommendations on parenting and hair care. Also, she posted pictures of herself, her kids, and her husband.

Meeks Makes $300,000 from Instagram

In her first year of posting recommendations on Instagram, Meeks generated about $1,000 from brands’ collaborations. At the time, she still had her full-time job. After she quit her job to face her side hustle squarely, Meeks made $300,000 in just 2020.

In 2018, Meeks’ Instagram followers grew from 2,000 to 10,000 while pregnant with a third child. Although the pregnancy came unexpectedly for Meeks and her husband, it ended up helping her brand. According to the young mom, several brands reached out to partner with her during the period. She noted that “the floodgates opened, and brands 0 diapers, clothing, soap – started reaching out wanting partner with me.”

Through her Instagram page, Meeks has been able to influence her followers to go for specific products. As her business grew, Meeks studied photography and got a professional camera to bolster her new work line.

Meeks photography skill turned out to be a blessing when she had to start shooting ads for brands who were restricted due to the pandemic. At the peak of the global health crisis and the world was in lockdown, Meek started her marketing studio. She was able to shoot ads for the companies she was working with – Children’s Place and Fab Kids.

Additionally, her kids joined her ads business, becoming young models. She has an infant, a toddler, and a school-aged child who join her to create content for brands remotely.

Meeks is confident that her content can influence her large number of followers, which includes black moms. She said in a statement:

“…so not only are you hiring me to create quality content, you’re also hiring me to speak to my audience about your product in a way that is relatable and valuable to your life. That connection point alone is priceless.”

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News, Personal Finance
Ibukun Ogundare

Ibukun is a crypto/finance writer interested in passing relevant information, using non-complex words to reach all kinds of audience. Apart from writing, she likes to see movies, cook, and explore restaurants in the city of Lagos, where she resides.

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