One of YouTube’s new tools that already shows signs of becoming a big hit among creators is what it calls the Dream Screen.
Much to the delight of video content creators, YouTube has announced that it is adding some new editing features. The move is in line with the efforts of the parent company Alphabet toward incorporating generative artificial intelligence (AI) technology into its products and services. It also follows an earlier announcement in March when the Google-owned video platform first revealed its intention to develop the tools.
YouTube Unveils AI-Powered Dream Screen, Other Products
Per the September 21 announcement, YouTube seeks to render a helping hand to video creators as they strive to take their creative skills to the next level. This goal was further corroborated by Toni Reid, YouTube’s vice president for community products, who said in a blog post:
“We’re unveiling a suite of products and features that will enable people to push the bounds of creative expression.”
One of YouTube’s new tools that already shows signs of becoming a big hit among creators is what it calls the Dream Screen. According to the firm’s announcement on Thursday, Dream Screen uses generative AI to add video or image backgrounds to short-form videos popularly known as YouTube Shorts.
The firm also unveiled some other video production tools that are fully backed by AI. It says those will help creators with editing and are compatible with all video formats on the platform. That is both short- and long-form videos on its platform.
Is Google Making a Statement?
It might be worth noting that Google has been under some pressure of late regarding the practical applications for its generative AI products. As a fact, many believe that the company, which is supposed to be a leader in artificial intelligence, now lags behind the likes of OpenAI or rival Microsoft. Although Google has also rolled out a couple of products, they are nowhere as popular as OpenAI’s ChatGPT or Microsoft’s new Bing chatbot.
To this end, Google has been making frantic efforts to live up to its name. It recently launched its own ChatGPT competitor, Bard, and released some updates to the product. It also incorporated experimental generative AI features into its world-famous search engine.
Therefore, the announcement of the new features is, without a doubt, another competitive move by the company. That is considering that YouTube already has serious competition from ByteDance’s TikTok and Meta Platforms’ Instagram Reels. So, YouTube will be looking to gain a giant share of the vertical, short-form video market.
Presently, YouTube says it sees more than 70 billion views on Shorts daily. So, with the new generative AI tools, which will undoubtedly attract even more users, it may just completely knock its rivals over.