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This partnership will allow MoonPay to expand the shared expertise and provide an easy gateway for brands to enter Web3.
On Thursday, January 19, crypto infrastructure firm MoonPay announced its first acquisition while scooping up Web3 creative studio Nightshift. The latest acquisition will help MoonPay expand its footprint and services in the world of Web3.
MoonPay and Nightshift
The details of the acquisition amount, however, remain undisclosed. As part of the acquisition, MoonPay will rebrand Nightshift to Otherlife. As Nightshift, the company handled creatives for Web3 native clients such as Adam Bomb Squad, Coinbase, OpenSea, and others. Along with services in Web3, the agency has been offering design, branding and Web3 product strategy for big clients such as Shopify, Playboy, Arsenal Football Club, etc.
Initially, MoonPay started its journey as a fintech player allowing users to buy crypto products by using fiat currencies. Over the last year, MoonPay has been making a move in the NFT space. In June 2022, MoonPay launched Hypermint which allows brands to mint 100 million digital assets all at once. Speaking on the matter, MoonPay CEO Ivan Soto-Wright said:
“With the addition of Otherlife, we can provide companies, brands, and creative agencies with world-class, end-to-end support to unlock new revenue through groundbreaking Web3-based products, experiences and ideas. I’ve been a great admirer of everything Perrow, Moodie and the team at Otherlife have created. And I’m excited about what we’ll build together.”
“There was a big opportunity for us to come together and now be able to offer the end-to-end lifecycle support for big brands. Now we can go to any brand that has an idea or wants to enter Web3, and we can help them execute a full end-to-end strategy,” added he.
What’s Next for MoonPay
With the combined expertise of this new pairing, MoonPay will offer an easy gateway for legacy brands to venture into Web3. Throughout the last year, MoonPay has been rapidly expanding its suite of products to ensure that they provide an easy gateway for brands to expand into Web3.
Along with launching Hypermint, MoonPay partnered with entertainment giant Universal Pictures to unveil their NFT-based scavenger hunt for parkgoers at Universal Studios. Otherlife Creative Director and Co-Founder Michael Moodie said:
“Reflecting our continued focus on innovation and creativity, Otherlife’s brand is a renewal of our commitment to providing cutting-edge creative solutions and our dedication to staying at the forefront of the web3 industry. We will continue to push the boundaries of what’s possible while staying true to our genesis values”.
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