By
Mayowa Adebajo
February 13th, 2024
Notably, the current library of just under 20 mobile gaming titles offered by Netflix is not that popular as it was expected. But when it comes to cloud gaming, it is likely to open more growth opportunities for the company.
An American media-services provider Netflix Inc (NASDAQ: NFLX) has posted multiple job offerings for cloud gaming specialists, which means the company might be exploring cloud gaming industry.
According to the listing, Netflix is looking for a Security Product Manager, Gaming, with a strategic understanding of the gaming ecosystem as well as experience in overcoming Cloud Gaming challenges. Further, the company is hiring a Senior Software Engineer – Rendering Engineering, it should be someone who is able to support the company’s cloud gaming service.
Netflix said:
“We are always looking for great talent to join our teams and are constantly exploring new product opportunities to enhance our member experience. We have nothing else to share at this time.”
Last year, Netflix launched its long-awaited gaming experience on its Android mobile app. As a result, its existing subscribers got access to 5 different games at no extra costs: Stranger Things: 1984 (BonusXP), Stranger Things 3: The Game (BonusXP), Shooting Hoops (Frosty Pop), Card Blast (Amuzo & Rogue Games), and Teeter Up (Frosty Pop). Further, Netflix expanded its gaming capabilities for iPhone and iPad users anywhere in the world.
At the beginning of this year, we reported about Netflix considering a shift to video gaming. As we see now, the company is accelerating its push to the new industry. Before the end of the year, the platform is planning to come up with at least 50 gaming titles.
Cloud Gaming and Its Ample Opportunities
Notably, the current library of just under 20 mobile gaming titles offered by Netflix is not that popular as it was expected. According to the app analytics company Apptopia, an average of 1.7 million people are engaging with Netflix games on a daily basis, which makes up less than 1 per cent of Netflix’s over 221 million subscribers. When it comes to cloud gaming, it is likely to open more growth opportunities for the company.
The report reads:
“Cloud gaming makes a lot of sense for Netflix. Not only would it allow the company to bring its games to the TV screen without having to rely on game consoles alone, the cloud is also an environment Netflix is very familiar with.”
Cloud gaming is meanwhile not only a great form of entertainment but also a set of advantages and new opportunities for companies in various industries. The global cloud gaming market size is estimated to reach as much as $20.94 billion by 2030, registering a CAGR of 45.8% from 2022 to 2030. And until now, Asia Pacific region accounted for the largest market share of more than 40% of the global cloud gaming market.