Puma Purchases ENS Domain, Makes Major Web3 Moves

UTC by Babafemi Adebajo · 2 min read
Puma Purchases ENS Domain, Makes Major Web3 Moves
Photo: Depositphotos

Puma has also racked up a collaboration with Catblox for an NFT collection.

Major sports brand Puma has purchased the ENS domain name for its NFT Collection. The company revealed this by changing its Twitter handle to Puma.eth.

Unlike Adidas and Nike, this was Puma’s first concrete move into the world of web3 projects. Earlier in December, Nike made its own entry by acquiring virtual sneakers brand RTFKT to launch NFT assets. By January, Adidas followed in line, announcing a partnership with BAYC, GMoney and Punk Comics for the Adidas Originals.

Late, Not Slow

Puma may have been too slow to jump on board but their progress isn’t. Since revealing the .eth name on Twitter, Puma has jumped to 13th on the list of most-followed Twitter accounts with .eth names. Paris Hilton and Shaquille O’Neal top the Eth leaderboard with their massive following.

Other major brands with ENS domain names are Budweiser, a subsidiary of Anheuser-Busch InBev, which bought Beer.eth through ENS on OpenSea for 30 ETH last year. White Castle also registered whitecastleofficial.eth.

The ENS is not Puma’s only move when it comes to NFTs. So far, the Puma wallet has acquired 18 NFTs, all from feline-themed collections. The company acquired the Gutter Cat #1110 for 7.25 ETH and a Cool Cat #32 for 14 ETH. Also, the firm acquired lazy Lion #4609 for 2.5 ETH from its previous owner. The company wallet also includes a Kuddle Koala NFT.

Puma has also racked up a collaboration with Catblox for an NFT collection.

Puma’s ENS Domain Just the Beginning

Following the acquisitions, Puma looks set to take a deep dive into the metaverse. According to the company website, the brand is seeking the services of a Digital Culture Manager, and a Brand Associate Creative Director.

Among other things, applicants for the position must have an “understanding of web3 including NFTs, gaming, metaverse, cryptocurrencies, and DAOs.” Successful applicants would also be required to should “collaborate with cross-function teams including product, creative, communications, legal, and finance teams to be able to launch Web3 projects and help develop and execute Web3 executions.”

Additionally, the manager must be able to build presentations and materials around Web3 projects. He must also be able to identify potential partnerships for Puma to make in the Web3 space.

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Babafemi Adebajo

An experienced writer with practical experience in the fintech industry. When not writing, he spends his time reading, researching or teaching.

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