Place/Date: London, United Kingdom - February 4th, 2020 at 4:32 pm UTC · 4 min read
Contact: Nili Misra, Source: Reckoon
Reckoon is set to disrupt the retail industry through its proprietary blockchain-based Global WishBasket Shopping Protocol (GloWS) – a standardized and universal way to fulfil shoppers wish baskets using smart contract to execute a better outcome for retailers and shoppers.
In furthering this goal, an initial exchange offering will be conducted to give early backers the opportunity to support Reckoon in pivoting the next-generation shopping ecosystem.
Since the advent of online shopping in the late 1970s, the commerce industry has experienced exponential growth, to the extent where current global market estimates are set to breach the 28 trillion U.S dollar mark in 2020. Whilst this growth has helped to bridge the gap between shoppers and brands, a host of other problems still exist, including disconnected online/in-store shopping models, siloed marketing, and constantly shifting consumer behaviours. This hampers shoppers’ experiences.
Despite the plethora of existing e-commerce and online retail stores, the gap between retailers and consumer satisfaction only seems to widen as no single platform is able to offer a sustainable solution for those in the value chain.
Reckoon is taking the bull by the horns by introducing a blockchain & AI-based “Global Shopping Platform as a Service”, that dynamically connects brands, existing retailers and shoppers. The platform will seek to capture customer’s behaviours and translate them to optimized unique experiences, whilst allowing consumers control over their data.
At the core of the End-to-End shopping ecosystem is the Global WishBasket Shopping Protocol (GloWS). It will leverage a sophisticated blend of smart contracts and artificial intelligence to give the retailer a deeper insight into the intent of the shopper and will facilitate inter-retailer collaboration for a better outcome for both retailers and shoppers.Thereby improving brand authenticity, sustainability, and overall shopping experience.
Priya Vrat Misra, Founder of Reckoon noted:
“We believe the future of shopping will be driven by shopper’s intent & supported by technology that blends the online + in-store shopping journey”
The platform features a decentralized shopping ecosystem with seamless integration of online and in-store shopping designed to fulfil the desires of the value chain participants – shoppers, and retailers.
Priya Vrat further adds:
“If online is great at social-discovery and validation with friends, in-Store is supreme in serendipitous-discovery and Instant gratification. Reckoon is creating the ecosystem of shopping to leverage the social power of online with the satisfaction of physical experience”
In an attempt to foster rapid ecosystem growth, Reckoon has decided to hold an initial exchange offering on multiple exchanges. For more details, visit the Reckoon website.
Reckoon is a UK-based company that leverages the Quorum Blockchain, to establish a new standard for retail and commerce for those on either side of the checkout. With this technology being put to powerful use, Reckoon is providing the future of shopping via their Platform as a Service offering, to ensure that retailers are prepared for the future of commerce with a low TCO.
The reckoon founders have 40+ years of combined technology expertise between them. As technology and data evangelists respectively, founders Priya Vrat Misra and Nili are the cornerstone of Reckoon. Making technology work for the benefit of retailers and shoppers alike with customer insights & marketing firepower.
Disclaimer: This press release is for informational purposes only. The information does not constitute investment advice or an offer to invest. The Reckoon token sale is closed to participants of all countries in which ICO/IEOs are illegal. Virtual currency is not legal tender, is not backed by the government, and accounts and value balances are not subject to consumer protections. Token sales are only suitable for individuals with a high risk tolerance. Only participate in a token event with what you can afford to lose.