Samsung Plans to Integrate NFT Trading Capabilities to Its Upcoming Smart TVs

UTC by Bhushan Akolkar · 2 min read
Samsung Plans to Integrate NFT Trading Capabilities to Its Upcoming Smart TVs
Photo: Unsplash

The South Korean tech giant has announced a new NFT platform that will allow its smart TV users to view, browse, and trade NFTs from the couch.

Tech giant Samsung is planning to ride the wave of non-fungible tokens (NFTs) by introducing interesting features to its upcoming smart TVs. Samsung announced its new TV lineup that comes with an integrated NFT platform.

Samsung’s 2022 smart TVs such as Micro LED, Neo QLED and The Frame will come along with an NFT platform app. This app will basically facilitate “discovering, purchasing, and trading of digital artwork” in the form of NFTs. In its official announcement, Samsung noted:

“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater. In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art — all in one place.”

As per Samsung, this platform will allow creators to “share their art with the world”. On the other hand, it will allow potential buyers to preview an NFT before buying it. Besides, it will also allow purchasers to learn about NFT’s history and the blockchain metadata.

Samsung Explains Details on Viewing NFT Assets in 2022 TVs

The tech giant has further explained a few details of viewing the non-fungible tokens on the upcoming TV lineups. Combined with Samsung’s upcoming NFT platform, Samsung users will be able to browse, view, and trade NFTs without leaving the couch.

Samsung hasn’t clearly specified on which NFT platforms and marketplaces shall it include for aggregation. Furthermore, it has promised that these smart TVs won’t tamper with the image quality thereby keeping the NFT creator’s preset value intact.

The Samsung TVs will come along with a small calibration feature that will automatically adjust display settings “to the creator’s preset values, so you can have peace of mind that your work looks impeccable, with true-to-the-original image quality”. Thus, NFTs are set to get a similar treatment like Dolby Vision or Netflix Calibrated Mode.

However, it is not the first time that Samsung is stepping into the world of NFTs. The South Korean multinational has been actively investing in NFTs and metaverse projects using its venture capital arm Samsung Next. Last week, the company also participated in an investment round for a metaverse gaming platform.

Samsung will release more details about its NFT platform as its starts shipping its 2022 TVs in the coming months.

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Bhushan Akolkar

Bhushan is a FinTech enthusiast and holds a good flair in understanding financial markets. His interest in economics and finance draw his attention towards the new emerging Blockchain Technology and Cryptocurrency markets. He is continuously in a learning process and keeps himself motivated by sharing his acquired knowledge. In free time he reads thriller fictions novels and sometimes explore his culinary skills.

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