Binance.US onboarded former Ripple executive Catherine Coley as its new CEO. Coley, who worked as the head of XRP Institutional Liquidity at Ripple, will manage the launch of Binance.US and BAM’s North American market expansion.
Binance will introduce crypto-pegged tokens on Binance Chain. A Bitcoin-pegged token (BTCB) will be traded on Binance and proposed for trading on Binance DEX.
Even though Binance currently gets approximately 15% of traffic from U.S. customers, they announced that they will stop serving US individual and corporate customers on Binance.com in September.
To launch its crypto trading services in the U.S., Binance has partnered with local firm BAM Trading Services Inc. The company will release further details of the launch in the coming days.