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The Sandbox stated that both parties now intend to build a long-term relationship to draw in potential users, especially young individuals who are familiar with the digital world.
The Sandbox Metaverse and car manufacturer Renault Korea Motors have entered into an partnership agreement to create a virtual automotive experience for metaverse users.
The partnership, which was announced on Monday, will enable users in the metaverse to experience vehicles in the virtual space.
As part of the latest partnership, Renault will also launch marketing campaigns with several brands on The Sandbox platform.
The luxury Korean carmaker stated after the announcement that it is dedicated to utilizing the numerous opportunities created in the virtual world to power next-generation machinery and will concentrate on virtual reality, gaming, NFTs, and Blockchain.
“The new digital journey that our company is preparing is intended to provide clients with an expanded brand experience and familiarize them with the brand,” Renault Korea CEO Stephane Deblaise stated.
The Sandbox also stated that both parties now intend to build a long-term relationship to draw in potential users, especially young individuals who are familiar with the digital world.
According to Cindy Lee, CEO of The Sandbox Korea, the alliance would focus on providing innovative experiences that integrate vehicles and digital assets in The Sandbox.
“This partnership is an excellent example of a collaboration The Sandbox can develop without any industrial boundaries,” she stated.
The Sandbox, over the last few months, has actively encouraged its investors, partners, and developers to be more creative, and has made it possible for people to own virtual land to create their own virtual environment.
The metaverse gaming platform is also planning to introduce a play station with 5,000 games by the end of 2023 and has already established in-game employment opportunities, enabling virtual employment.
In a bid to speed up the adoption of the metaverse, the gaming platform recently entered into several investment partnerships. The Sandbox and LOTTE WORLD, the largest entertainment park in South Korea, partnered in July.
The Sandbox stated that it would leverage LOTTE WORLD’s content IP rights for the launch of global NFT games. The gaming platform also revealed that its partnership with LOTTE WORLD had the tendency to provide numerous experiences capable of widening the adoption of the space.
Renault now joins a plethora of other big organizations that have entered the metaverse to develop innovations and features to provide people with fresh experiences.