Place/Date: New York, NY - April 27th, 2021 at 1:30 pm UTC · 7 min read
Contact: Jackie Zupsic, Source: DMA United
TRUESY is a platform at the pulse of culture, built to host work from fine artists, iconic figures, unique brands, designers, elite athletes, musicians, and entertainers at the intersection of art and culture who want to create their own unique Non-Fungible Token (NFT) experience.
Enter TRUESY – an authentic space to showcase iconic and boundary-pushing works in a meticulously curated, elegantly designed and personalized digital gallery.
TRUESY marks the maturation of the NFT space and gives a glimpse of what’s next. Artists and brands will be able to share unique and VIP experiences with consumers, build ‘proof of fandom’ activations, and grant exclusive access to new merchandise. TRUESY will redefine curation and access to various luxury brands by featuring culturally significant personalities and brands at the intersection of fashion, art, music, sports, technology, and human rights. Furthermore, TRUESY is humbled to support the legacy of iconic figures like Nelson Mandela by working with the House of Mandela – the estate of Nelson Mandela currently operated by his daughter (Maki Mandela) and grandchildren (Tukwini and Kweku Mandela).
BUA painter said:
“As a traditional painter, in the past I’ve had an incredible resistance to the digital paint world but realized over the years painting digitally is the same thing! As one of my great professors once said, ‘There are no rules, just tools’ NFTs are another canvas of exploration to articulate my vision to the motherfucking world.”
Imran Potato explained:
“Consumers want to experience creations that push boundaries. I’ve spent my entire life trying to push those boundaries. NFTs give creators the opportunity, and digital platforms like this give us the space to engage with people in new ways. I think NFTs will be around forever.”
Designer Greg Yuna said:
“As an artist and jeweler, people trust me with creating pieces that enable them to express themselves on their personal canvas. I am very excited about this platform as NFTs are a new space and medium where my work can exist and be enjoyed in an entirely new way.”
TRUESY will launch one artist collection, exclusively, per week, including:
TRUESY has several unique attributes:
The result of a collaboration between TQ Tezos and DMA United, TRUESY is the culmination of both partners’ passion for immersive creative experiences and individual expertise with leading brands, iconic personalities, and blockchain technology. DMA United’s Poly-Cultural Platform positions us at the center of fashion, art, music, sports, and entertainment. DMA United’s clients include Tom Ford, Karl Lagerfeld, NBA, Warner Brothers Entertainment, Sony Music, and Nelson Mandela. TQ Tezos supports and incubates projects building on the Tezos protocol, such as the curated NFT marketplace TRUESY and game design and production studio InterPop. Together, DMA United and TQ Tezos bring best-in-class practices and understanding of NFTs, while leveraging cultural curation and resonance of exceptional talent and brands.
Marc Beckman, TRUESY Co-Founder (DMA United, Founder & CEO), affirms:
“TRUESY’s long-term community-oriented vision starts with superior style & design, and establishes a deeper cross-cultural discussion between artists and their fans worldwide.”
Alison Mangiero, TRUESY Co-Founder (TQ Tezos, Founder & President), said:
“TRUESY reimagines what NFT platforms can and should be: authentic, curated, sustainable spaces that enable special interactions between creators, fans, and collectors. We are excited to help bring that vision to life.”
DMA United is an Award Winning Advertising & Representation Agency. DMA United’s Poly-Cultural Platform sits at the center of superior style & design and extends into fashion, art, music, sports, and entertainment. A sampling of DMA United’s clients include Karl Lagerfeld, Pepsi, Warner Brothers Entertainment, and Sony Music. A few notable verticals built by the agency include NBA x The Kooples, MLB Assembly, Zappos Luxury, Taylor Swift & Sony, Numero Russia, and Russell Westbrook x Barneys New York. The agency’s founders, Marc Beckman and Sam Sohaili have a deep fascination with the triangular intersection of original content, commerce, and community.
TQ Tezos is a technology company specialized in the Tezos blockchain. It incubates new ventures and builds products, open source software, and other public goods for the Tezos ecosystem.
Tezos is smart money, redefining what it means to hold and exchange value in a digitally connected world. A self-upgradable blockchain with a proven track record, Tezos seamlessly adopts tomorrow’s innovations without network disruptions today.