SIRIN LABS, the developer of SOLARIN struggles to raise blockchain awareness through partnership with the world’s football legend, Lionel Messi. The company has signed up Barcelona star as its brand ambassador.

SIRIN LABS, the developer of the SOLARIN ultra-secure mobile phone, announced that it has signed up Barcelona star Lionel Messi as its brand ambassador.

SIRIN LABS is the world’s leader in secure open source consumer electronics, bridging the gap between the mass market and the blockchain economy. Earlier the company devised FINNEY devices, the first cyber-protected  and blockchain-enabled gadgets.

They form an independent blockchain network, a distributed ledger both scalable and lightweight, powered by IOTA’s Tangle technology and SIRIN LABS’ security ecosystem.

The devices were designed to support inherent Blockchain applications, such as a cryptowallet, secure exchange access, encrypted communications, and a P2P resource sharing ecosystem for payment and apps, supported by the SRN token.

FINNEY smartphones and PCs form an independent blockchain network, a distributed ledger both scalable and lightweight, powered by IOTA’s Tangle technology and SIRIN LABS’ security ecosystem. FINNEY is free from centralized backbones and mining centers, capable of providing fast, fee-less and secure transactions.

The company’s line of products and services based on the blockchain technology is mainly aimed at the existing cryptocurrency community. Leo Messi has a huge number of fans, and cooperating with the star SIRIN LABS’ team relies heavily on that, seeking for a large market opportunity.

Lionel Messi is one of the most valuable soccer player and athlete overall on social media. He is often considered as the best and the greatest player of all time in the world. One his post on Facebook, Instagram and Twitter is estimated of more than $500,000.

The footballer has advertising contracts with Adidas, Gatorade, Lays, EA Sports, Turkish Airlines. Now one more company will collaborate with Leo. On his Facebook account Messi states that he is “excited to join SIRIN LABS as an ambassador to make blockchain more friendly with their upcoming operating system for smartphones”.

SIRIN LABS does not reveal the exact deal cost, so some can just make their guesses out of curiosity. Others may wonder whether spending big money on signing the Argentinian footballer is worth it.

However, Moshe Hogeg,  the founder and CEO of SIRIN LABS stated that the company wants to secure a long-term partnership with the world’s top-rated footballer. On his Twitter account he expressed his pleasure of collaboration with the star.

SIRIN LABS is a start-up, but it was on the news this year and is already well-known due to its crowdsale event for support the development of FINNEY.

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